Travel With Purpose, Lewis the Duck Gives Back to the
Community in His Latest Adventure
August 22, 2012 | This
information originated in American English.
MCLEAN, Va. - Homewood
Suites by Hilton, the international brand of upscale,
all-suite, residential-style hotels, has announced the much
anticipated release of "Lewis The Duck Lends a Helping
Wing," the fourth edition in the hotel brand's
"Lewis The Duck" children's book series.
Created to help its guests stay connected with young
ones at home while on the road for extended business trips,
the book series illustrates various aspects of business
travel through the experiences of the brand's beloved
mascot, Lewis the Duck.
"If you are a working parent that travels often - a
category that many of our guests fit into - extended trips
can be difficult, especially for younger children,"
said Bill Duncan, global head of brand management for
Homewood Suites by Hilton. "Inspired by this and my
own experience traveling while my son was young, the Lewis
the Duck series was created to explain business travel in
an engaging way and make our guests' families feel a
part of their trips."
Authored by Duncan and his 18 year-old son Christian, the
series' latest book, plays homage to Hilton
Worldwide's culture of service and giving back to the
community in which our team members live and work. The plot
follows Lewis' efforts at Duck Inc. to initiate a
corporate responsibility program as requested by his boss,
Mr. Wood. In jumpstarting these efforts, Lewis with
the help of his co-workers, family and Homewood Suites by
Hilton, takes on several projects across Duckville
including building a school library, cleaning up the Duck
River and helping the homeless at a local shelter.
The story concludes with Lewis and the volunteers being
congratulated at a ceremony by Mr. Wood.
The books preceding "Lewis The Duck Lends a Helping
Wing" include "Lewis and His Long Trip,"
which explains extended-stay travel; "Lewis Goes to
Canada," portraying a "workcation" where
Lois, the working mom of the Lewis the Duck clan, brings
the family along for a business trip; and "Lewis Goes
to Mexico," also coauthored by Duncan and his son,
highlighting an international trip and how to be respectful
of different cultures when traveling abroad.
"It's been rewarding witnessing the Lewis the Duck
book series grow and evolve, keeping our guests connected
to their families while traveling, and strengthening our
companywide commitment to childhood literacy," added
Duncan. "It seems like yesterday I was reading to
Christian over the phone while on the road for extended
trips, and now he's off to college."
Homewood Suites, the only hotel brand to publish an
original children's book series, has printed more than
100,000 copies of the four books, which are available for
purchase at every Homewood Suites Suite Shop, as well as at
LewistheDuck.com. At the Lewis-themed website, kids can
also play an interactive Lewis the Duck game or create
their own Lewis luggage tag.
In addition to the website and book series, Homewood Suites
supports local reading programs and childhood literacy
through an association with the Books for Kids Foundation,
a non-profit organization that develops reading libraries
for young, at-risk children. Homewood Suites has
constructed five of these libraries since 2010, donated
over 5,000 books and committed over 1,500 service hours,
reinforcing their efforts to generate greater awareness of
early childhood literacy. "Lewis The Duck Lends a
Helping Wing" will be used in Homewood's fall
Books for Kids reading program.
In 2011, Hilton Worldwide launched Travel with Purpose, our
commitment to providing shared value to our business and
communities around the world. Travel with Purpose is built
on four areas of focus -- creating opportunities for
individuals to reach their full potential; strengthening
communities where we operate; celebrating cultures and the
power of travel; and living sustainability through the
measurement, analysis and improvement of our use of natural
resources. For more information visit, www.HiltonWorldwide.com/corporate-responsibility/.
About Homewood Suites by Hilton
Launched in 1989, the Homewood Suites by Hilton brand today
has nearly 300 hotels open with approximately 110 in the
development pipeline. Beyond its spacious suites and
home-like amenities, additional guest features include an
on-site Suite Shop convenience store, complimentary grocery
shopping services*, a complete business center, and laundry
services at most locations.
*Guest pays for groceries. Other restrictions apply.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company,
spanning the lodging sector from luxurious full-service
hotels and resorts to extended-stay suites and mid-priced
hotels. For 93 years, Hilton Worldwide has offered business
and leisure travelers the finest in accommodations, service,
amenities and value. The company is dedicated to continuing
its tradition of providing exceptional guest experiences
across its global brands. Its brands are comprised of more
than 3,800 hotels and timeshare properties, with 630,000
rooms in 91 countries and include Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts,
DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden
Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites
by Hilton and Hilton Grand Vacations. The company also
manages the world-class guest reward program Hilton HHonors®.
for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,