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Lion Corporation
Lion Corporation
08/03/2012 | Press release
Lion to Release platius beautiful teeth cleaner and platius beautiful teeth essence
distributed by noodls on 08/10/2012 01:49
■"Beauty toothpaste" that cares for teeth in the same manner as skincare has become popular among women.
Lion's beauty aging care paste, platius creamy up paste helps restore the original beauty of teeth through daily oral care by dislodging the dullness buildup that increases their visual age. Accordingly, platius creamy up paste has gained the support of a significant number of women who have made brushing teeth a part of their daily beauty routine. Since its release in February 2010, platius creamy up paste has surpassed cumulative sales of four million tubes (as of July 2012), driving the market expansion of high-end whitening toothpaste priced at ¥500 or above.
According to a Lion survey, women who use platius creamy up paste brush their teeth for an average of six minutes and eight seconds each evening, nearly twice as long as women who use regular toothpaste. In addition, we received comments from respondents that include: "Brushing with this product allows me to have a leisurely beauty care experience while watching television" and "the fine foam and rose fragrance gives me a luxurious feeling." This feedback clearly indicates that "beauty toothpaste" has become very popular.
■Lion proposes a new concept: "Tooth Beauty Step Care" that elevates tooth beauty care to the level of skincare
There is increasing desire among women who use "beauty toothpaste" for oral care products that are offered in the same way as cosmetics. In response, Lion will release platius beautiful teeth cleaner and platius beautiful teeth essence, which, in combination with platius creamy up paste, offer a three-step process to maintain beautiful teeth. Step 1: Coat the teeth with platius creamy up paste to dislodge dullness buildup. Step 2: Use the ultrafine, high-density bristles and sonic vibrations of platius beautiful teeth cleaner to effectively remove the dislodged dullness buildup. Step 3: Rinse with platius beautiful teeth essence to maintain beautiful teeth and protect against dullness buildup.
Through this set of three platius brand oral care products, Lion proposes "Tooth Beauty Step Care," a new concept similar to skincare that turns daily brushing into a spiritually enriching beauty care ritual.
