Focus is on Analytics, Curriculum and Distribution
As Part of this New Business, Amplify will Collaborate
with AT&T to Bring a Breakthrough, 4G Mobile Tablet-Based
Platform to Market
NEW YORK, July 23, 2012 - Today, News Corporation
unveiled the brand and business of its Education Division.
Amplify is dedicated to reimagining K-12 education by
creating digital products and services that empower
students, teachers and parents in new ways. Amplify will
enhance the potential of students with new curricular
experiences, support teachers with new instructional tools
and engage parents through extended learning opportunities.
Amplify will introduce these unique and pioneering
offerings in collaboration with AT&T.
"It is our aim to amplify the power of digital
innovation to transform teaching and learning and to help
schools deliver fundamentally better experiences and
results," said Joel Klein, CEO of Amplify.
"Amplify will introduce new products in a thoughtful
way, so that technology can finally live up to its promise
to advance learning and augment teaching for students,
teachers and parents everywhere. A prosperous economy and
an equitable society require that all young people have the
chance to succeed and excel, and we're excited about
the potential of our products to help achieve that
"Together, we plan to bring to market a 4G mobile
tablet-based experience that we believe will significantly
enhance teaching and learning for grades K-12," said
Ralph de la Vega, President and CEO, AT&T Mobility.
"We share Amplify's commitment to education
because we believe it is one of the most important things
we can do for our company, our communities and our
Bringing Next Generation Analytics, Curriculum and
Distribution To Schools
Amplify is organized around three key areas of business
that will lift student achievement and teacher fulfillment
through 21st century products and services:
Amplify Insight. Amplify focuses on educational analytics
and formative assessment through Wireless Generation, an
Amplify company that makes mobile, digital assessment and
instructional intervention tools for teachers in order to
support K-12 classroom learning. For more than a decade,
Wireless Generation has put these innovative technologies
in the hands of educators. Today, it serves over 200,000
teachers and over three million students, in all 50
states. Its products and services help teachers and
administrators assess learning progress throughout the
year, differentiate instruction and adapt curricula to
meet individual students' needs.
Amplify Learning. Amplify is creating new digital
curricula that reinvent teaching and learning, beginning
with English Language Arts, Science and Math. These
classroom-based products combine interactive, rich
experiences with rigorous analytics that align to the Common
Core State Standards, all driven by adaptive
technologies that respond to individual students'
needs as they evolve. These new learning experiences are
being developed by a team at Wireless Generation,
together with some leading partners such as the Lawrence
Hall of Science at UC Berkeley and Lapham's
Amplify Access. Amplify is developing new distribution
and delivery mechanisms that bring digital learning
experiences into the classroom and extend them beyond the
school day - giving teachers, students and parents a new
level of access to educational resources. In
collaboration with AT&T, we will offer a tablet-based
platform, which bundles curricular and extracurricular
content with sophisticated analytic capabilities and 4G
connectivity to facilitate personalized instruction and
enable anywhere, anytime learning.
Amplify and AT&T will begin to introduce these new
curriculum and platform products through pilots in U.S.
schools across the country over the course of the 2012-2013
school year. During this pilot phase, AT&T will provide 4G
tablets, device management and technical services, and
connectivity over the AT&T Wi-Fi network and AT&T 4G
network, which is the nation's largest.*
The story of Amplify's mission can be found here, and early
glimpses of Amplify's products can be seen here.
Creating Meaningful Conversation and Commentary in Digital
In addition, Amplify announced the launch of www.amplify.com, a unique new
digital forum dedicated to meaningful conversations about
teaching and learning. Amplify.com spotlights innovative
people and ideas, hosts discussions on the latest topics in
education and technology, and aggregates outstanding
content on critical issues in education from across the
"I'm proud of the work we've done over the
past 18 months to make today's launch possible,"
said Klein. "Now I look forward to our next phase - to
introducing our game-changing products and ushering in a
new age of teaching and learning in K-12 education. I hope
you'll stay tuned to www.amplify.com as we reveal more
details about our products, pilots and partners over the
next several months."
Amplify is a new business dedicated to reimagining K-12
education by creating digital products and services that
empower teachers, students and parents in new ways. Amplify
is focused on transforming teaching and learning by
creating and scaling digital innovations in three areas:
analytics and assessment, content and curriculum and
distribution and delivery. More information about Amplify
can be found at www.amplify.com.
About Wireless Generation
Wireless Generation, a part of Amplify, is an education
company that harnesses technology to help teachers teach
with excellence. Founded in 2000, the company serves the
K-12 education market and develops digital assessment and
analysis tools, personalized curriculum, and large-scale
educational data systems, as well as offers professional
development to support teachers' expertise, and
instructional improvement services to schools nationwide.
Wireless Generation's innovative tools benefit more
than 200,000 educators and 3 million children in schools
and districts in all 50 states. More information is
available at www.wirelessgeneration.com.
AT&T Inc. (NYSE:T) is a premier communications holding
company and one of the most
honored companies in the world. Its subsidiaries and
affiliates - AT&T operating companies - are the providers
of AT&T services in the United States and around the world.
With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading
provider of wireless, Wi-Fi, high speed Internet, voice and
cloud-based services. A leader in mobile Internet, AT&T
also offers the best wireless coverage worldwide of any
U.S. carrier, offering the most wireless phones that work
in the most countries. It also offers advanced TV services
under the AT&T U-verse® and AT&T | DIRECTV brands. The
company's suite of IP-based business communications
services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com. More
information about AT&T in Education is available at www.att.com/education-news.
*4G speeds not available everywhere. Learn more at