Ethicon Endo-Surgery Honored For Energy Innovations by the Prestigious International Design Society

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Company receives two International Design Excellence Awards (IDEA) from the Industrial Designers Society of America (IDSA)

CINCINNATI - July 03, 2012 - Ethicon Endo-Surgery (EES) today announced the receipt of two International Design Excellence Awards (IDEA) from the Industrial Designers Society of America (IDSA): A Silver IDEA and a Bronze IDEA. Two EES products were also named as finalists in this year's awards program.

"From front-end innovation to product launch, our design team works collaboratively with Research & Development, Engineering, Marketing, and other experts throughout our organization to create innovative products and deliver intuitive solutions," said Steve Eichmann, Director of Industrial Design and Human Factors for Ethicon Endo-Surgery. "Being recognized by IDSA is a meaningful way for us to celebrate that we are advancing usability, design, customer experience and product appearance."

The IDSA recognized these Ethicon Endo-Surgery innovations:

• The ENSEAL® G2 Super Jaw and the ENSEAL® G2 Curved and Straight Tissue Sealers received a Silver IDEA in the category of Medical and Scientific Products. The sealers, designed for colorectal, gynecology, urology, thoracic and general surgery, provide sterile, single-patient-use surgical instruments for coagulating and transecting vessels. Click here for images and video
• The EES GENERATOR User Experience received a Bronze IDEA in the category of Digital Design. The interface was designed to meet the unique needs of every member of the surgical staff. The large, capacitive touch screen offers vivid, relevant, and instructive information that make it easy for nurses to set-up and troubleshoot the device. Simple touch screen design and audio alerts give surgeons meaningful feedback and make the device more intuitive to operate. Click here for images and video.
• The EES GENERATOR was also named an IDEA finalist in the category of Medical and Scientific Products. The operating room system includes a generator, cart and footswitch.  The system combines advanced technology, multifunctionality, an intuitive touch-screen and an IDEA-winning user interface in one compact, mobile, easy-to-operate unit. As the first of its kind integrated advanced energy platform, the EES GENERATOR combines both ultrasonic and advanced bipolar devices, increasing accessibility of options for the user. Click here for images and video.
• The ECHELON FLEX™ Powered ENDOPATH® Stapler was chosen as an IDEA finalist in the category of Medical and Scientific Products. It is the first powered endocutter with enhanced system-wide compression and stability, which offers surgeons greater control in laparoscopic surgery. The stapler is a sterile, single-patient-use articulating surgical instrument that simultaneously cuts and staples tissue. It can be used in a variety of minimally invasive procedures, including bariatric, colorectal, general, gynecologic, thoracic and urologic. Click here for images and video.

Winners and finalists will be featured in the IDEA 2012 online gallery, in the fall edition of IDSA's Innovation yearbook, as well as through various design media outlets. Winning designs will be added to the permanent collection at The Henry Ford museum to share and preserve the story of American innovation.

About the IDEA Competition
The IDEA Competition is an international celebration of the year's most innovative and exciting product and product concept designs and one of the world's most prestigious and recognizable design competitions. The IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. The Industrial Designers Society of America (IDSA) is the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

About Ethicon Endo-Surgery
Ethicon Endo-Surgery, Inc. is the world's leader in providing advanced surgical solutions for minimally invasive and open surgical procedures, focusing on procedure-enabling devices for the interventional diagnosis and treatment of conditions in general and bariatric surgery, as well as gastrointestinal health, gynecology and surgical oncology.www.ees.com.

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Media Contact:
Bridgett Golden
513-337-7387
BGolden@its.jnj.com