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MarketTools Inc.
07/02/2012 | Press release
MarketTools Presents "A Tale of Two Shoppers" at Shopper Research in Action Conference
distributed by noodls on 07/02/2012 19:06
Press Release
Shopper Marketing Expert Colin Stewart of AMG Strategic
Advisors and Shopper Research Expert Ivan Rocabado of
MarketTools Discuss the Path to Purchase in an Era of
Shifting Demographics
What: Presentation of"A Tale of Two Shoppers", a breakout session at the annual Shopper Insights in Action conference, presented by MarketTools, Inc., the leading provider of software and services for market research and enterprise feedback management.
When: Friday, July 20, 2012, 3:00 to 3:45 p.m.
Where: The Mariott Downtown, Chicago,
IL
Register at https://www.iirusa.com/insights/register.xml?step=start
Featuring:
Colin Stewart,VP Shopper Marketing, AMG Strategic Advisors,
the leading CPG sales and marketing agency in North
America, Speaker
Ivan Rocabado, Sr. VP, Research Solutions, MarketTools,
Inc.,Speaker
Presentation Description:
The "hourglass" marketing strategy espoused by consumer
products giant P&G is based on a major shift in the U.S.
shopper profile - away from a shrinking middle class to the
high-end and lower-end demographic extremes. At the
same time, new shopping and communication technologies,
such as mobile, are being eagerly adopted at every income
level.
Join shopper marketing and research experts Colin Stewart and Ivan Rocabado for a presentation that explores new data on the two most significant shopper types in the "hourglass" marketing strategy, including:
- High-end and lower-end shoppers' list-making processes
- How to influence decisions in-store
-
How to reach each shopper type through technology
Who Should Attend:
Vice Presidents, Directors and Managers responsible for
Shopper Marketing,
Shopper Insights,
Consumer Research, and Brand Management
About MarketTools Custom Market Research Software and
Services
MarketTools custom market
researchsolutions give leading brands in consumer
goods, technology, pharmaceuticals, and other verticals the
insights they need to make the best business decisions.
Through the use of advanced respondent engagement
techniques, comprehensive analytic tools, and expert
knowledge of marketing research, MarketTools helps clients
innovate, optimize and execute programs that deliver
high-value business impact. MarketTools custom market
research services are supported by a groundbreaking
Advanced Analytics team and a suite of market research
software.
About MarketTools Inc.
MarketTools is the leading provider of software and
services for market research and customer feedback. The
company is focused on providing leading organizations the
actionable customer insights they need to make better
business decisions that lead to high-value business impact.
As the first company to make online surveys widely
available on the Web, MarketTools continues its
market-leading position by providing the broadest range of
powerful, accurate and integrated customer insight
technologies that empower companies to become the most
customer-centric organizations in their industries.
MarketTools is a privately held company with corporate
headquarters in San Francisco and European headquarters in
London.www.markettools.com.
For More Information, Contact:
Greg Marek
Vice President, Corporate Marketing
(415) 957-2259
greg.marek@markettools.com
