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07/02/2012 | Press release
distributed by noodls on 07/02/2012 18:37
Gene Leehan, 24-Year Advertising Veteran, Joins Company to Grow the Business by Offering Advertisers Innovative Opportunities to Reach Consumers With Digital
NEW YORK--Clear Channel Outdoor Americas (NYSE:
CCO), the global leader in outdoor advertising, today
announced the hiring of 24-year advertising veteran Gene
Leehan as Senior Regional President to manage the 12 largest
markets in the U.S. as well as the Airports, Malls and
Spectacolor businesses.
Leehan will bring a fresh direction to the Clear Channel
Outdoor business as it leverages its reach and creativity for
advertisers. He joins Clear Channel Outdoor Americas from his
own consultancy business over the past 18 months. Before
that, he served as Regional President for the West Region for
Clear Channel Outdoor. Leehan worked in the outdoor
advertising business since 1986 in various roles with Eller
Media and Patrick Media Group.
In addition to adding Leehan to the team, Greg McGrath will
be taking on the newly created role of Senior Vice President
for Innovation and Strategic Partnerships. This new role will
focus on unlocking innovation and creativity being developed
within Clear Channel Outdoor and by partners to drive the
best results for advertisers. The growing excitement among
advertisers for digital billboards has opened the door to
exciting innovations that McGrath will drive in his new role.
As global, regional and local advertisers recognize the
growing value outdoor advertising can deliver to their brands
and bottom line, Clear Channel Outdoor has restructured its
leadership team to steer the innovation and creativity of the
business while driving the performance of the business.
"I am very pleased that we are able to add a leader of Gene's
caliber to help drive our business in the U.S. at this
critical time," said William Eccleshare, CEO of Clear Channel
Outdoor. "Our new leadership team is in place at a time when
we have reinvented outdoor advertising, through both
innovation and the dedication to working with advertising and
marketing partners to offer them creative solutions to more
effectively and efficiently reach their consumers."
"I am very excited to be re-joining Clear Channel Outdoor at
this exciting time for the company and for the outdoor
advertising industry," said Gene Leehan. "I have been in this
business for 24 years and this time represents the biggest
transformation in this industry that I have seen. As a
pioneering leader in the industry, Clear Channel Outdoor
remains the company best positioned to lead this
transformation."
Contacts
Clear Channel Outdoor
Jim Cullinan, 212-812-0064