RCS SPORT APPOINTS IMG MEDIA AS AUDIOVISUAL RIGHTS CONSULTANT
FOR THE GIRO D'ITALIA AND ITS OTHER CYCLING CLASSICS
RCS Sport, the sports event arm of the Milan-based RCS
Media Group, has appointed IMG Media, the media division of
IMG Worldwide, the global sports, fashion and media
company, to be its exclusive worldwide audiovisual rights
consultant and distributor for the Giro d'Italia as the
race continues to capture an ever growing global audience.
The eight-year agreement, lasting until 2020, also includes
RCS Sport's other cycling events: Milano-Sanremo -cycling's
first major one-day classic of the year, the end of season
Il Lombardia classic, the seven-day Tirreno-Adriatico stage
race, the spectacular Strade Bianche race on the dirt roads
of the Tuscany countryside and Gran Piemonte race.
Giacomo Catano, the CEO of RCS Sport said, "We are proud to
start a long term agreement with the worldwide leader in
global sports management. We are sure that IMG
Media's expertise will help us to improve the value and
increase the international visibility of the Giro d'Italia
and the other RCS Sport races and allow millions of cycling
fans to enjoy the beauty and drama of Italian
cycling. RCS Sport has a strong international
approach and we see IMG Media as the right partner to
further develop our global strategy."
Ioris Francini, IMG Media's Executive Vice President, Head
of Acquisitions and Sales Worldwide said, "We are very
excited to be working with the RCS Group on expanding the
media coverage for the Giro d'Italia and the other Italian
road cycling races throughout the world. The Giro d'Italia
is widely recognized as the toughest of the Grand Tours.
The landscapes are breath-taking and feature some of the
most iconic places on the planet. As road cycling
gains in popularity and attractiveness for promoters,
sponsors, broadcasters and fans globally, IMG Media's
mission is to further expand the success of the Giro
d'Italia, the other Italian classic races, across all five
continents. The sponsor and media appetite for road
cycling is as strong as it has ever been."
Michele Acquarone, RCS Sport Managing Director, said, "We
are working hard to make the racing and the television
coverage as spectacular as we can for a global audience. To
confirm the success of the work we have done to raise the
international profile of our cycling events, the last Giro
d'Italia attracted huge interest around the world and was
broadcast in 165 countries across all the five continents
reaching 125 million households and a global cumulated
audience of 775 million people who watched live and delayed
coverage as well as dedicated highlights and news."
The 2012 edition of the Giro d'Italia started from Herning,
Denmark and ended in Milan, with Canada's Ryder Hesjedal of
the Garmin-Barracuda team the final overall winner. 22
teams and 198 riders from 37 different countries competed
over the total distance of 3514.1km during the 21 stages.
The Giro d'Italia has rightly earned the title of 'The
world's toughest race in the world's most beautiful place.'