UC Business Students and Alumnus Primed to Launch
Cincinnati's First Interactive Classical Music
Walk of Fame in Washington Park set to open July 6.
Date: 6/28/2012 12:00:00 AM
By: Judy Ashton
Phone: (513) 556-7162
InfoTrust founder and alumnus Alex Yastrebenetsky and
UC business scholars James Love and Amin Shawki.
A UC alumnus and two undergraduates of the Carl H. Lindner
College of Business are working to give visitors of the
newly refurbished Washington Park in Over-the-Rhine a
one-of-a-kind classical music experience they're not likely
Marketing majors Amin Shawki and James Love, both BBA '12,
are assisting InfoTrust founder Alex Yastrebenetsky, BS
'99, MBA '02, in launching the Walk of Fame, an interactive
music experience that allows park visitors to make a
classical music selection through a smartphone or tablet to
be played at the park.
"We're very excited to have the opportunity to bring this
one-of-a-kind project to Cincinnati," says the
Ukrainian-born Yastrebenetskey, who recently obtained his
U.S. citizenship a few years ago.
The park, located at Race and 12th streets, is officially
set to open on July 6, with a ribbon-cutting ceremony at 10
a.m. in the presence of Mayor Mark Malllory, other city
officials, park developers and managers from Cincinnati
Center City Development Corporation (3CDC) and the
The Blue Ash digital marketing company has partnered with
the American Classical Music Hall of Fame (ACMHF) to
develop the American Classical Walk of Fame. The park's Walk of Fame
area honors the Classical Music Hall of Fame inductees with
an interactive music application so visitors can view
photos, bios and tap into a virtual jukebox through their
smartphone to play their favorite classical music
To reach the mobile website application, users will need to
scan a QR code (or type classicalwalkoffame.org)
posted on park banners to access the Walk of Fame music
content. From there, a prompt offers three listening
options: play on device, park speaker system or through the
Option plays music selections only through a users phone.
Option two means music selections are queued up in a
"virtual jukebox," where social media plays a role and
popular requests move a song higher in the line up. Option
three queues music for the park's fountain zone, triggering
a dancing fountain technology of water jets and lights that
move and react to the music being played. Users can
then share musical selections through social media
Yastrebenetsky, who studied computer engineering as an
undergraduate at UC, developed the project in coordination
with the ACMHG and 3CDC. Shawki and Love, both Marvin P.
Kolodzik Business Scholars, have been hired on as full-time
summer interns, primarily assisting in marketing, public
relations and product testing. Shawki, who is completing a
second internship with InfoTrust, has had a deeper role,
working alongside Yastrebenetsky to conceptualize the
mobile interactive experience and assist in web site
When Shawki joined as an intern, he never thought the
experience would lead him down such an exciting path.
"I'm extremely grateful to have this type of experience
prior to graduation," Shawki says of his digital marketing
strategist position. "Between branding, advertising,
analytics and communications, I've had to wear many
hats. Every day is challenging and fast paced, but
that's the way I like it."