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06/19/2012 | News release
distributed by noodls on 06/18/2012 22:01
Led by Taichung Mayor Jason Hu, the "2012 Taichung Cake
Marketing Team" consisting of 8 cake makers from Taichung
Bakery Association, namely Sui-yi-guan of Ar-cong-shi Cakes
(阿聰師糕餅隨意館), Zhang-song Foods (長松食品), Xiao-lin Pancakes
(小林煎餅), Lianxiang Cake Shop (聯翔餅店), Yu-zhen-xin (裕珍馨),
Bao-quan Foods (宝泉食品), Tea & Cake (茶與餅), and Nine Suns (九個太陽)
held a marketing press conference at Queens Crossing Shopping
Mall in Flushing, Queens, New York on the afternoon of June
9. Crowds flooded in the venue even one hour before the press
conference. Present were a number of American and Taiwanese
enterprises, Taiwanese folks in New York, and dozens of local
electronic and print media. The marketing event was
considered quite fruitful.
Under the assistance of the Taipei Economic and Cultural
Office in New York and Taiwan Trade Center, New York Inc.
(貿協駐紐約辦事處), many representatives from large import and export
trading companies and distributors attend the event,
including Sen-mei (森美), He-le (和樂), Hua-long (華隆), H-Mart,
Zhen-wei (真味), Hong Kong, and Mitsuwa. After Mayor Hu and
eight cake makers finished the making of pineapple cakes on
the scene, the tasting event was conducted in a delightful
and lively atmosphere while traders discussed possible
cooperation for the future.
Traders attending the tasting event are mainly large-scale
importers and distributors who sell a wide range of products
to the Asian population in the United States, such as markets
in the east coast and the west coast, Chicago, Texas, and
Atlanta. Most of them expressed optimism and high level of
interest in importing Taichung cakes, because they highly
praised Taichung cakes for their color, smell, taste, and
packaging. The only thing that needs a breakthrough is the
preservation period. If this problem can be solved, the
markets are right there, said the traders. Many distributors
also expressed that they would come over to Taiwan for the
Taipei International Food Show to be held in June and seek
further cooperation with local makers.
This tasting and trade talk event was ushered in by keynote
speeches by Gao Zhen-qun (高振群), Representative of Taipei
Economic and Cultural Office in New York and Taichung Mayor
Jason Hu. Then, the eight cake makers and Mayor Hu made
pineapple cakes on the scene. Dressed like a pastry chef and
making the cakes in a very skillful way, Mayor Hu was cheered
as the best salesman for Taichung cakes. Many expatriates
interacted with Mayor Hu warmly and hoped Mayor Hu could come
over to the United States more often to sell delicious
Taichung specialties. Mayor Hu promised on the spot that he
will often come over to New York as long as they support the
sun cakes and pineapple cakes from Taichung.
Mayor Hu expressed his thanks to the compatriots living in
New York and the Taichung cake makers to make this marketing
mission so successful. He said he enjoyed the Taichung cakes
and the friendship of fellow countrymen very much and hoped
to export Taichung specialties to the United States within
the shortest time possible.
For more information about this case, please contact Miss
Chen Wan-ru (陳琬儒), Industrial Development Division, Economic
Development Bureau, at Tel 22289111 ext 31102.