President's Letter - June 19, 2012: "No Man is an Island"
Last week, TIA staff was present at two important events for
our industry: the ASTRA Marketplace and Academy in Baltimore
and the Licensing Expo in Las Vegas.
The night before ASTRA's show opening, TIA participated in a
"meet and greet" cocktail reception, where people met up to
network with colleagues and connect with TIA staff members
before a few great days of business-building on the show
floor. I personally enjoyed being there to meet new people
and celebrate ASTRA's 20th anniversary.
On the other side of the country, TIA hosted an "oasis" at
Licensing Expo for the second year in a row, open exclusively
to our members. With the ever-strengthening relationship
between the toy and licensing communities, our presence and
support at the Expo is paramount, and the lounge area was
bustling with activity. Over the course of the three-day
event, dozens of meetings were held by members in the lounge
and even more were held across the show floor.
We greatly value our relationships with ASTRA and LIMA and
are proud of the benefits we bring to members as a result of
our connections. They say that "no man is an island" - and I
believe this to be very true. The toy industry wouldn't
thrive without the information, networking, and business
opportunities that come out of the meetings and events held
by related organizations.
I expect TIA's partnerships with ASTRA, LIMA, and others to
grow in the coming years, as the toy industry expands and
overlaps with other industries. Not only do we have a great
time at these events, we also improve our understanding of
the current marketplace, forge new and lasting connections
with our peers and make TIA even more valuable to its members
and industry stakeholders.