Nike marks Rooney's return from suspension with a 30 second
film as part of the My Time is Now campaign
Nike has launched a short film which focuses on Wayne
Rooney's possible return to the England team which will
face Ukraine in Donetsk tomorrow (Tuesday June 19) and
captures the nation's excitement at this moment in
One of the game's greatest talents, a player capable of
changing a match in the blink of an eye, Rooney has won
trophies, collected individual awards and earned the right
to call himself a United legend.
However, international success has eluded him and he has
suffered some high profile defeats at major tournaments.
Now, memories of those defeats are fuelling his hunger to
put a once-great footballing nation back on the map.
Returning from his suspension, Rooney ready for this moment
and Nike are marking this occasion with a 30 second film
that shows a more mature, considered and focused Rooney
channelling his past to help him produce the performances
The film uses clips of old commentary that narrate the ups
and downs of his career to build the intensity as Rooney
reflects on his achievements and disappointments, all the
time preparing to step once again onto the international
stage. His time has come, Blue Eyes is back.
The film forms part of the My Time Is Now campaign that
features extensive digital, outdoor and print presence
celebrating iconic global players and aspiring young
footballers hungry to break into the elite game.http://go.nike.com/Rooney