Blue Eyes is Back

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Nike marks Rooney's return from suspension with a 30 second film as part of the My Time is Now campaign

Nike has launched a short film which focuses on Wayne Rooney's possible return to the England team which will face Ukraine in Donetsk tomorrow (Tuesday June 19) and captures the nation's excitement at this moment in time.

One of the game's greatest talents, a player capable of changing a match in the blink of an eye, Rooney has won trophies, collected individual awards and earned the right to call himself a United legend.

However, international success has eluded him and he has suffered some high profile defeats at major tournaments. Now, memories of those defeats are fuelling his hunger to put a once-great footballing nation back on the map. 

Returning from his suspension, Rooney ready for this moment and Nike are marking this occasion with a 30 second film that shows a more mature, considered and focused Rooney channelling his past to help him produce the performances England expects.

The film uses clips of old commentary that narrate the ups and downs of his career to build the intensity as Rooney reflects on his achievements and disappointments, all the time preparing to step once again onto the international stage. His time has come, Blue Eyes is back.

The film forms part of the My Time Is Now campaign that features extensive digital, outdoor and print presence celebrating iconic global players and aspiring young footballers hungry to break into the elite game. http://go.nike.com/Rooney