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HarperCollins Publishers Inc.

06/15/2012 | Press release

HARPERCOLLINS PUBLISHERS LAUNCHES THE EPIC READS NETWORK

distributed by noodls on 06/15/2012 11:33

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Date: 06/15/2012
Author: Sandee Roston
Subject: HARPERCOLLINS PUBLISHERS LAUNCHES THE EPIC READS NETWORK

Contact:
Sandee Roston
Executive Directory of Publicity
212.207.7920
sandee.roston@harpercollins.com

FOR IMMEDIATE RELEASE

HARPERCOLLINS PUBLISHERS LAUNCHES THE EPIC READS NETWORK

New York, NY (June 15, 2012)- HarperCollins Publishers announced today the launch of Epic Reads ( www.epicreads.com) an interactive community that connects readers with their favorite HarperTeen authors and books.

The Epic Reads network will launch with three channels full of customized content: epicreads.com, the hub featuring all HarperTeen books and authors; pitchdark.com, featuring a curated list of titles that appeal to readers of dystopian and paranormal fiction; and storycrush.com, featuring books, authors, and content within the romance, realistic, and contemporary fiction genre.

"Epic Reads is the natural evolution of our teen digital strategy," said Susan Katz, President and Publisher of HarperCollins Children's Books. "The incredibly passionate community of YA readers will now have a destination to easily share what they love, and to engage with authors directly. In addition, we'll continue to showcase our authors and their works across the social media landscape with this powerful, integrated platform."

Features across all sites include registration with social log-in, user and content-rich author profiles, extensive book and series pages, and a daily lifestyle blog on all three channels with original content. Readers can upload art, photos, and videos; create lists; enter daily sweepstakes; take polls and quizzes; Browse Inside forthcoming and new releases; chat openly on the forums; and discover new books and authors.

Readers can easily sign-up using their Facebook or Google credentials. Share features allow readers to post favorite books and content on the site to their social networking profiles. Authors are able to add enhancements to their author pages, such as their blog feed, social media links, photos, and news, and can connect directly with readers by contributing to the blog and participating in chats.

The Epic Reads platform was developed by Blue Fountain Media, a New York City-based web design firm that specializes in digital platforms and SEO. Additional features and enhancements are already in the works, including integration of Facebook OpenGraph and Goodreads APIs, enhanced mobile features, and a social reading app.

About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities.http://www.harpercollins.com.

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