Senior Citizens Minister Jo Goodhew is calling for
communities to speak out about elder abuse.
Friday 15 June marks the seventh World Elder Abuse
"Today is about raising awareness so that friends,
neighbours, family members and professionals all know the
signs to look out for," says Mrs Goodhew.
"Organisations like Age Concern are regularly contacted
about elder abuse but we know the majority of cases go
unreported. Older people can be vulnerable and can be taken
advantage of financially or emotionally by people who are
meant to love or care for them.
"Elder abuse is any behaviour or lack of action by someone
who is trusted which causes physical, psychological, sexual
or financial harm or distress to an older person.
"There are some common signs which may indicate elder abuse
such as new and unexplained behaviour, fear of particular
people, increased social isolation or unexplained
Mrs Goodhew is unveiling a Tree of Life sculpture in
Papatoetoe today. The sculpture features purple ribbons
which are the international symbol for preventing elder
abuse and neglect.