Alex Linde Joins The Weather Channel Companies as Vice President of Mobile & Digital Apps

distributed by noodls on 06/14/2012 18:04

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The Weather Channel® Companies (TWCC) today announced that Alex Linde has joined as vice president of mobile and digital apps. Linde joins TWCC from Yahoo!, where he was head of mobile and tablet advertising products. At TWCC, Linde will be responsible for developing, managing and executing all aspects of TWCC's mobile strategy, which includes a product line that features one of the most popular applications for the iPhone, iPad and Android platforms. Linde will report to Cameron Clayton, executive vice president of digital for TWCC.

"Alex is a great addition to the team," said Clayton. "We're delighted to bring on board a product leader with a strong background in mobile who can both innovate and build revenue for TWCC while keeping the user experience in mind."

With a strong background in mobile technologies and next-generation product development, Linde comes from Yahoo!, where he served most recently as director of mobile and tablet advertising, and previously as director of mobile platforms. Prior to Yahoo!, he created the first standard-compliant mobile widget engine, served as vice president of applications for mobile messaging specialist Colibria, and founded a mobile marketing startup bridging TV and multimedia messaging. Originally trained as an engineer, Linde was an early contributor to the very first mobile browsers.

Linde is a member of the Interactive Advertising Bureau, where is currently serves as co-chair of the IAB Mobile Committee. A native of England, Linde will split his time between TWCC's headquarters in Atlanta and the San Francisco Bay Area where he lives with his wife and four sons.

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About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.www.weather.com/press.