Vice President of Sales poses as equipment operator on
Alabama golf course
Charlotte, N.C. (June 12, 2012) - In an effort to get some
unfiltered feedback from the field, Jacobsen's Vice President
of Sales Ric Stone recently worked undercover as an equipment
operator for a week at Kiva Dunes, one of American's top
Inspired by CBS' hit television show "Undercover Boss,"
Stone's idea was to work alongside a real maintenance crew
for an entire week without them knowing his true identity. He
believed his anonymity would give him a uniquely authentic
experience and provide honest user feedback on Jacobsen
Kiva Dunes uses a fleet of Jacobsen turf equipment, including
ECLIPSE walking greens mowers and ECLIPSE 322 riding greens
mowers. The stunning course, sprawling across the narrow
peninsula of Gulf Shores, Alabama, has been named the state's
top course and is ranked as one of Golf Digest's Top 60
Kiva Dunes Superintendent Mike Rienzi played along perfectly
with the ruse and introduced Ric as a new member of the
maintenance crew on the first day. "Nobody suspected
anything," said Rienzi. "But they probably wondered why I was
working him so hard. He held up pretty well, except for the
Ric's gnarled hands were the result of some very hard work:
he was tasked with bunker raking, hole cutting, floor
sweeping, greens and fairway mowing, machine maintenance and
a handful of other odd jobs around the shop.
At the end of the week over a pizza lunch, Rienzi revealed
the true identity of the new rookie. After a moment of
stunned silence, the room filled with gasps, laughter and
"What I learned from the operators was invaluable. They love
using our machines, but there are little things we can do to
make them even better," said Stone. "I will take that
feedback directly to our engineering department.
Above all else, I came away with a great respect for
operators. They have a true passion for presenting
world-class conditions for their customers. It was an
awe-inspiring week that will be with me for a long, long
Jacobsen is a Textron (NYSE: TXT) Company.
With over 90 years of experience in the turf maintenance
industry, Jacobsen has built a legacy of precision
craftsmanship, legendary quality of cut and unmatched
expertise. Dedicated solely to delivering perfectly groomed
turf, Jacobsen equipment is used on some of the finest formal
turf areas across the United States and the world, through an
extensive distribution network and the international Ransomes
brand. Additional information about the company can be found
About Textron Inc.
Textron Inc. is a multi-industry company that leverages its
global network of aircraft, defence, industrial and finance
businesses to provide customers with innovative solutions and
services. Textron is known around the world for its powerful
brands such as Bell Helicopter, Cessna Aircraft Company,
Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron
Systems. For more information visit: www.textron.com.
For further information please contact:
Adam C. Slick, Public Relations & Communications Manager,
11108 Quality Drive, Charlotte, NC 28273
Tel: 704.504.4867 Email: email@example.com
Jacobsen VP of Sales Ric Stone learning the finer
points of bunker raking. Kiva Dunes is filled with
large rolling bunkers, leaving Ric exhausted by day's
Jacobsen VP of Sales Ric Stone on one of Kiva Dunes'
pristine greens with a Jacobsen ECLIPSE walking greens
mower, under the watchful eye of assistant Zeke Philips
Jacobsen VP of Sales Ric Stone putting his back into a
hole change at Kiva Dunes.