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06/11/2012 | Press release
distributed by noodls on 06/11/2012 13:22
U.S. Media Contacts:
Esther Perman, estherp@vpcpartners.com, 212.966.3759 x. 207
Steve Arbaugh, steve.arbaugh@interface.com, 800.336.0225 x. 5028
Canadian Media Contacts:
Esther Perman, estherp@vpcpartners.com, 212.966.3759 x. 207
Pamela Mason, pamela.mason@interface.com 416.504.8100, x. 2211
CHICAGO, Ill.-JUNE 11, 2012- Urban Retreat™, the new carpet
tile collection launched today by Interface, explores man's
connection with natural elements and the intersection of
nature and manmade materials. The collection merges seemingly
opposite worlds that inspire beautiful, coexisting and
functional design in interior spaces. With NeoCon as a
backdrop, Urban Retreat marks Interface's launch of a new
global product line, soon to be available on six continents
around the world.
"Our objective is to help customers create design spaces and
help them realize their visions. With Urban Retreat, we are
incorporating even more potential for purpose- driven design
around the world," said Maria Davlantes, SVP and CMO of
Interface, Inc. "In addition to breathtaking beauty and
supporting sustainability objectives like high recycled
content, the new collection appreciates how all of us are
'wired' to connect with the natural
world."
The new collection reflects a worldview that includes nature
as an appreciated source and reminder of true inspiration.
Urban Retreat's nine styles are sorted into pattern studies
ranging from refined textures to broad organic forms, all
offered in a complementary color palette. Eight colorways
include earthy neutrals and lush greens that reference
lichen, grass, ivy and moss, informed by an emerging area of
science called "biophilia."
Interface's lead designer David Oakey linked the Urban
Retreat product collection, in part, to biophilia and to
related global trends. "Research shows that the
percentage of people who prefer living in urban environments
has risen significantly. This is supported
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MOTHER NATURE GOES URBAN
IN NEW INTERFACE GLOBAL COLLECTION
p. 2
by the increasing numbers of individuals and businesses who
have migrated to the hearts of cities in recent years,"
Oakey said. "As our cities are invigorated, we are
seeing more evidence of biophilia. Urban Retreat builds on
this trend by offering a series of designs inspired by the
natural world."
Man's attraction, happiness and comfort from connecting with
nature are a product of biological evolution, according to
biophilia. Today, flora, fauna and other forms of nature have
been integrated into exterior and interior spaces such as
railways, rooftops, warehouses, skyscrapers and offices. A
recent study called "The Economics of Biophilia," conducted
by Terrapin Bright Green, points out the financial benefits
of biophilic design.
By introducing nature into urban environments, biophilia
helps support benefits such as improved workplace
productivity, well-being, healing, stress reduction and more.
Bringing the Outside In
Grouped into three categories - Urban Retreat One, Two and
Three - the styles explore manmade creations that make room
for nature, like concrete giving way to grass and the deeply
carved character of an old tree set against the architecture
of a manmade
grid.
Urban Retreat One explores the contrasts of modern cities;
sharp and blurred, classic and futuristic, eclectic and
austere. When grouped together, UR101, UR102 and UR103 create
the look of moss growing on stone, with veins of green
running across the floor and blending subtly on either edge
into a neutral ground for a soft somber effect.
Urban Retreat Two combines the orderly and the organic in an
exquisitely restrained palette, with references as diverse as
modernist architecture and ancient tree bark. In fact, bark
is recreated to incredible effect in UR201, utilizing
Interface's advances in tufting to create a carved, weathered
design with shifts in height and texture that are at once
edgy and ethereal. The grouping shares a neutral color
palette with Urban Retreat Three, which offers tone-on-tone
textural complements to Urban Retreat One and Two. Patterns
that call to mind soft, smooth French limestone and
shimmering linen create subtle, elegant contrast.
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MOTHER NATURE GOES URBAN
IN NEW INTERFACE GLOBAL COLLECTION
p. 3
The collection's reverence for the natural world is evident
below the face of the tile as well. Urban Retreat exemplifies
Interface's abiding Mission Zero promise to eliminate any
negative impact it may have on the environment by 2020. Urban
Retreat contains up to 81 percent recycled content including
100 percent recycled content fiber and high recycled content
backing. Content yarn is derived from salvaged fishing nets
with reclaimed carpet fiber processed within Interface's
ReEntry network. Since 1995, the ReEntry program has
processed more than 253 million pounds of used carpet tile
and broadloom globally. Multinational and local customers
will have access to the same products with efficient regional
manufacturing. Products are manufactured within continental
North America, Europe, Asia and Australia to serve regional
markets.
Urban Retreat will debut at NeoCon 2012, in the company's
Chicago Merchandise Mart showroom, #10-121. Urban Retreat
will then roll out throughout other parts of the world,
including in Australia during August at Saturday in Design;
and in Europe during September at Maison & Objet and in
October at Orgatec. Visit Interface.com for more information.
Interface, Inc. is the world's largest manufacturer of commercial carpet tile. For 39 years, the company has consistently led the industry through innovation and now leads the industry in environmental sustainability. Interface is setting the pace for development of modular carpet using materials and processes that take less from the environment, and is well along the path to "Mission Zero®," the company's promise to eliminate any negative impact it has on the environment by the year 2020. Interface's worldwide carpet manufacturing facilities maintain third party registration to the ISO 14001 Environmental Management System standard, and the company obtained the first- ever Environmental Product Declaration (EPD) for the commercial floor covering industry in North America. The company is recognized globally for its commitment to build environmental considerations into its business decisions. For additional information: www.interface.com, www.interfaceflorblog.com.
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