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MasterCard Inc.
MasterCard Inc.
06/01/2012 | Press release
Tourism and E-Commerce in Thailand to Get a Boost with “Thailand Miracle Shopping 2012”
distributed by noodls on 06/01/2012 06:23
MasterCard and Tourism Authority of Thailand Collaborate to Bring
Exclusive Travel and Shopping Deals Only for MasterCard Cardholders
To tweet this news, copy and paste http://bit.ly/MdDAHq to your Twitter handle with the hashtag #MasterCard and #ecommerce
Bangkok, 1 June 2012 - Mrs. Vilaiwan Twichasri, Deputy Governor for International Marketing (Europe, Africa, Middle East, and Americas), Tourism Authority of Thailand (TAT), together with Mr. Gregg Hirano, vice president and country manager for Thailand, MasterCard Worldwide, today announced the launch of Thailand Miracle Shopping 2012. Local and foreign shoppers will enjoy special travel and shopping deals as well as other exciting privileges when they pay with their MasterCard cards for purchases during the campaign.
The campaign comes as a part of the continuous and long-standing relationship between TAT and MasterCard who have previously collaborated on numerous campaigns to support Thailand's tourism, help fuel overall economy, and promote e-commerce in the country.
Mrs. Vilaiwan Twichasri, Deputy Governor for International Marketing (Europe, Africa, Middle East, and Americas), Tourism Authority of Thailand, said, "We are confident that the Thailand Miracle Shopping 2012campaign will build on the proven success of previous campaigns between TAT and MasterCard. At TAT, our goal is to support Thai merchants by encouraging locals and tourists to spend in Thailand. TMS is a fun and innovative campaign, which will bolster Thailand's image as a travel destination among tourists (both Thai and foreign) while simultaneously strengthening the business relationships among partners and networks that support this campaign. With MasterCard's wonderful and consistent support, there is no doubt that Thai and foreign shoppers who hold MasterCard cards will take advantage of the "miracle" travel deals offered throughout this campaign. Please join us in making Thailand Miracle Shopping 2012 our biggest and most successful campaign yet."
Mr Gregg Hirano, vice president and country manager for Thailand, MasterCard Worldwide, said, "In our many collaborations with the Tourism Authority of Thailand over the years, MasterCard's focus continues to be on providing consumers with a fast, safe, and convenient way to pay. At Thailand Miracle Shopping 2012, MasterCard cardholders can look forward to a wealth of exclusive privileges and rewards. In addition, with many of the special deals hosted on the campaign website, we hope to bring an enjoyable online shopping experience to consumers in Thailand as well as to those who intend to visit."
The Thailand Miracle Shopping 2012 campaign runs from 1 June 2012 to 11 July 2012. The travel period for travel packages purchased is from 15 June 2012 through 30 September 2012. In additional to online shopping through www.thailandmiracleshopping.com, the privileges of Thailand Miracle Shopping will also be offered at the travel fair held at Central Plaza Ladprao from 12 - 15 July 2012.
TAT and MasterCard will also promote this campaign through its network in Thailand and China - the fastest growing market for visitors to Thailand. The Thailand Miracle Shopping 2012 will be featured in multiple communication channels, including TV, subway monitors, print, radio, and Facebook with games to win special prizes. For more information, please visit www.thailandmiracleshopping.com
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone.@MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
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Media contacts:
124 Communications Consulting Co., Ltd Tel 0 2718 1886
Krittiya Nontanakorn, krittiya@124comm.com, ext 226
Nirachcha Ruenroeng, nirachcha@124comm.com, ext 150 Mobile number : 081 347 8597
or
Tourism Authority of Thailand (TAT) Tel 1672
