WWL-TV Wins May Sweeps

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WWL-TV Wins May Sweeps

During the May ratings period, WWL-TV Channel 4 was once again ranked the #1 TV station in Louisiana, according to Nielsen Media Research. This continues a winning streak that has lasted over 33 years and 151 sweeps.

Throughout May, Channel 4's Eyewitness News continued to draw viewers with breaking news coverage, political reports and exclusive features on the unique personalities that are a part of New Orleans.

Channel 4's ongoing award-winning "4 Investigates" series included reports on a deputy clerk accused of pocketing traffic fines, the shocking story of how a local teen was convicted of 2nd degree murder and was released from jail after only three years, and a look into the design of some local ambulances that may be defective. The issue with the ambulances helped launch a national investigation.

WWL-TV News Director Bill Siegel said, "Our team of outstanding journalists put an enormous amount of work into telling these important stories. For our newsroom, winning the sweeps month is gratifying, but we know the viewers count on us the entire year."

Some of Channel 4's special features included a heartwarming four-part series surrounding Mother's Day, the story of local music icon Charmaine Neville's fight against a rare brain illness, and a profile of a local high school filmmaker who is gaining national recognition.

News Director Bill Siegeladded, "Our anchors and reporters are skilled at finding those positive stories. It stems from their engagement and participation in our community."

During the May sweeps period, Channel 4's "Eyewitness Morning News" from 7-9AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen, earned a 6.8 rating. Paulsen also won at mid-day with a 9.7 rating, or almost 23% of the audience in WWL-TV's DMA. Co-anchors Angela Hill and Dennis Woltering's "Eyewitness News at 5" achieved an 8.9 rating, earning a 16% share of all households. Hill and anchor Karen Swensen also led at 6PM, where Channel 4 earned an 8.2 rating. At 10PM, Dennis Woltering and Karen Swensen's "Eyewitness News Nightwatch" won the market's late news crown also with an 8.8 rating.

With exclusive investigative reports and unique features, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen Media Research New Orleans Same Day Overnights, program averages (April 26, 2012 to May 23, 2012) 

About Belo Corp.
WWL-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Merrifield, WWL-TV Creative Services Director at 504-529-6273.