During the May ratings period,WWL-TV
Channel 4 was once again ranked the #1 TV station in
Louisiana, according to Nielsen Media Research. This
continues a winning streak that has lasted over 33
years and 151 sweeps.
Throughout May, Channel 4's Eyewitness News continued to
draw viewers with breaking news coverage, political reports
and exclusive features on the unique personalities that are
a part of New Orleans.
Channel 4's ongoing award-winning "4
Investigates" series included reports on a deputy
clerk accused of pocketing traffic fines, the shocking
story of how a local teen was convicted of 2nd degree
murder and was released from jail after only three years,
and a look into the design of some local ambulances that
may be defective. The issue with the
ambulances helped launch a national investigation.
WWL-TV News Director Bill Siegel said, "Our
team of outstanding journalists put an enormous amount of
work into telling these important stories. For
our newsroom, winning the sweeps month is gratifying, but
we know the viewers count on us the entire year."
Some of Channel 4's special features included a
heartwarming four-part series surrounding Mother's Day, the
story of local music icon Charmaine Neville's fight against
a rare brain illness, and a profile of a local high school
filmmaker who is gaining national recognition.
News Director Bill Siegeladded, "Our anchors
and reporters are skilled at finding those positive
stories. It stems from their engagement and
participation in our community."
During the May sweeps period, Channel 4's
"Eyewitness Morning News" from 7-9AM, co-anchored by
veterans Sally-Ann Roberts and Eric Paulsen, earned a 6.8
rating. Paulsen also won at mid-day with a 9.7
rating, or almost 23% of the audience in WWL-TV's DMA.
Co-anchors Angela Hill and Dennis Woltering's
"Eyewitness News at 5" achieved an 8.9 rating, earning a
16% share of all households. Hill and anchor
Karen Swensen also led at 6PM, where Channel 4 earned an
8.2 rating. At 10PM, Dennis Woltering and
Karen Swensen's "Eyewitness News Nightwatch" won the
market's late news crown also with an 8.8 rating.
With exclusive investigative reports and unique features,
WWL-TV continues to earn the title of "Louisiana's News
Source: Nielsen Media Research New Orleans Same Day
Overnights, program averages (April 26, 2012 to May 23,
About Belo Corp.
WWL-TV is part of Belo Corp. (BLC), one of the nation's
largest pure-play, publicly-traded television companies,
that owns and operates 20 television stations (nine in the
top 25 markets) and their associated Web sites.
Belo stations, which include affiliations with
ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14
percent of U.S. television households in 15
highly-attractive markets. Belo stations rank
first or second in nearly all of their local markets.
Additional information is available at www.belo.com or by
contacting Chris Merrifield, WWL-TV Creative Services
Director at 504-529-6273.