First Time in Company's History a Candle Designed for
Men is Best-Selling Product
New Facebook Poll Searches for Next Man Candle Fragrance
SOUTH DEERFIELD, Mass., May 21, 2012 /PRNewswire/ -- The
Yankee Candle Company, Inc., the world's largest
manufacturer of premium scented
candles, today announced record breaking sales from
the launch of its Man
Candles Collection, the company's first-ever,
limited edition line of candles created for men. For the
first time in Yankee Candle's 42-year history, Man
Town™, a candle inspired by and created uniquely for men
and one of the four fragrances in the line, is the number
one selling product out of its 4,000 items.
"Men make up 35% of the users in the scented candle
market," said Harlan Kent, CEO of The Yankee Candle
Company, Inc. "We were excited to bring this line of
candles specifically positioned for men to market and the
level of response has been astounding. In the first
few days we have seen a 167% increase in unique visitors
to our website over the comparable year ago time period
and new visitors increased 222%. Our Facebook engagement
is up 118% and daily total reach up 115% vs. the
comparable time period the previous week."
The new Man Candle collection offers a fun and unique
original gift that adds to a great experience for all
men. The collection includes four fragrances
inspired by hard work, fun and games. Pricing ranges from
$2.99 MSRP for a car jar to $27.99 MSRP for a classic
Town™ -Escape to the man cave with this masculine
blend of spices, woods and musk.
First Down™ -This combination of orange, patchouli,
vetiver and leather is as exciting as game day.
Riding Mower™ -Hot sun. Cool breeze. And the
intensely summery scent of freshly cut grass.
4™ -The warm, unmistakable scent of freshly planed
wood and sawdust evokes a sense of confidence and
The perfect Father's Day gift, this candle
collection, includes four distinct, masculine scents
which are available now at Yankee Candle retail stores,
specialty retailers and gift shops across the U.S. and
The company has received such significant positive
customer feedback that it plans to tap its passionate fan
base to suggest ideas for a new fragrance for the
collection. Yankee Candle launched a poll on its Facebook
page asking the public to vote on which of the
suggestions they want to see as the next
Man Candle fragrance: Bacon, Steak, Leather Baseball
Glove, etc. Yankee Candle will compile results from
now until Father's Day and will share the winning new
Man Candle fragrance on the Yankee Candle website and the
company's Facebook page on Father's Day.
To learn more about Yankee Candle and the new Man Candles
line, visit www.yankeecandle.com
or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany
or on Twitter (@theyankeecandle,
About Yankee Candle
The Yankee Candle Company, Inc. is the leading designer,
manufacturer, wholesaler and retailer of premium scented
candles, based on sales, in the giftware industry.
Yankee Candle has a 42-year history of offering
distinctive products and marketing them as affordable
luxuries and consumable gifts. The Company sells
its products through a North American wholesale customer
network of approximately 28,500 store locations, a
growing base of Company owned and operated retail stores
(554 Yankee Candle Stores located in 46 states and 1
province in Canada as of March 31, 2012), direct mail
catalogs, and its Internet website (www.yankeecandle.com).
Outside of North America, the Company sells its products
primarily through its subsidiary, Yankee Candle Company
(Europe), Ltd., which has an international wholesale
customer network of approximately 6,000 store locations
and distributors covering a combined 57 countries.