Converse debuts the all-new Undefeated for Converse Jack
Purcell Collection for Summer 2012.
NORTH ANDOVER, Mass. (May 21, 2012) - Today, CONVERSE Inc.
announces the launch of the all-new Undefeated for Converse
Jack Purcell Collection for Summer 2012 - the first time
Undefeated has collaborated with Converse on the Jack
Purcell shoe. Specialty retailer Undefeated is globally
recognized for its sport inspired identity and attitude and
worked closely with Converse to create a Converse First
String, limited-edition summertime Jack Purcell
"We are excited to collaborate with Undefeated for the
first time on the Jack Purcell shoe. The Jack Purcell began
as a humble badminton shoe, yet it has evolved to symbolize
confidence, wit and style- likewise, Undefeated is rooted
in sport and has come to represent its own brand of smart,
refined street style that is recognized globally," says
Magnus Wedhammar, General Manager Footwear, Converse.
An American classic, the Jack Purcell shoe came on the
scene a little over 75 years-ago and quickly became a court
and campus classic. Soon after, young rebels of 1950s
Hollywood cemented the shoe as an icon of style. For the
Summer 2012 Undefeated for Converse Jack Purcell
collection, Undefeated made subtle design changes to the
iconic shoe, beginning with the addition of stylishly
simple red and navy racing stripes to their rubber rands to
give the shoes a sporty, classic Converse look and feel.
Undefeated leaves the signature Jack Purcell toe-smile
intact and adds summery terrycloth to the lining and foot
beds, and a subtle Undefeated branded heel pull-tab to the
heel. The collection features three colors of the iconic
silhouette with understated styling and just the right
amount of Undefeated attitude.
"Converse's heritage is the inspiration for these shoes,"
says James Bond and Eddie Cruz, co-founders of Undefeated.
"We were excited to work with Converse again and the Jack
Purcell model for the first time. We wanted to honor the
original with minimal details to give them just a touch of
Converse First String is a limited-edition collection that
celebrates craftsmanship, authenticity and collaboration at
the highest level. The Undefeated for Converse Jack Purcell
collection will be available in limited quantities,
beginning on May 25, 2012 at Undefeated stores and select
Converse First String retailers globally. The collection
offerings include the shoe in black, white or red canvas
uppers, with the red version available exclusively at
Undefeated stores. All shoes will retail for a MSRP of $55
and will be available in unisex sizing 3 - 13.
Converse Inc., based in N. Andover, Massachusetts, is a
wholly owned subsidiary of NIKE, Inc. Established in 1908,
the Converse brand has built a reputation as "America's
Original Sports Company"™ and has been associated with a
rich heritage of legendary shoes such as the Chuck Taylor®
All Star® shoe, the Jack Purcell® shoe and the One Star®
shoe. Today, Converse offers a diverse portfolio including
lifestyle men's, women's and children's footwear,
apparel and accessories. Converse product is sold globally
by retailers in over 160 countries and through 63
company-owned retail locations in the U.S. For more
information visit www.converse.com.
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