Kinetic Worldwide, the world's leading planner and buyer of Out of Home media, has appointed King F. Lai as CEO, Kinetic Asia Pacific, effective 1 January 2013.
As CEO, King Lai will oversee Kinetic's operations in India, Singapore, Thailand, Malaysia and the Philippines, with focus on the expanding Kinetic China operation.
King joins from MediaCom China where he served as Managing Partner, overseeing the relationship with Swatch Group, the world's leading manufacturer and marketer of mechanical and quartz timepieces.
King brings with him more than 25 years of top management experience in advertising, marketing and management. He has held leadership positions at Initiative Worldwide as Asia Pacific President; at Nasdaq-listed Chinese portal Netease.com as CEO; and at Saatchi & Saatchi as CEO, China.
Steve Ridley, Global CEO Kinetic comments: "King's appointment represents our strong commitment to our business and clients in Asia Pacific. His extensive Asian market knowledge, international outlook and a very successful management track record will strengthen Kinetic's continued leadership in the region."
King Lai adds: "Consumers are wholeheartedly embracing the technologies that converge communications, connectivity, content and commerce. These always-on platforms blur the @home and Out of Home divide of consumers' brand experiences and more importantly, their expectations from brands. Kinetic and its extended network of partners within tenthavenue are leading the global understanding of audiences as they engage with the world when out of the home. This is our future and I could not be more excited to be a part of it."
King will report to Steve Ridley and be based in Shanghai.
Kinetic Worldwide is the world's largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people's lifestyles and the environments they engage with. Kinetic is a WPP company and part of the tenthavenue performance marketing division. Kinetic's expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.
Kinetic is traditionally an Out of Home media agency and in addition today delivers wide-ranging specialist expertise through its complementary service divisions like Aviator. Kinetic employs over 800 professionals across 38 offices.