Vice President and Market Manager
Beasley Broadcast Miami
(305) 654-1700 / email@example.com
POWER 96 WELCOMES PIO FERRO AS PROGRAM DIRECTOR
MIAMI, Florida, November 15, 2012 - Beasley Broadcast Miami welcomes Pio Ferro as Program Director of Power 96
WPOW-FM. Ferro's first day on the job is Monday, November 19th and he reports to Vice President and Market
Manager Joe Bell.
Most recently, Pio was CBS Radio's Vice President of Hispanic Programming in Dallas, a position he has held since 2009. The move to Power 96 brings Pio back to his South Florida roots in more ways than one. A Miami native, Pio began his radio career began at WXDJ at the tender age of 15. Pio moved up the ladder, serving as Program Director / Morning Talent of the Miami station from 1993 - 1994. From there Ferro (only 20 years-old at the time) moved to Los Angeles as Program Director and Afternoon Talent on KLVE, a position he held until 2000 when he became Vice President / National Program Director for Spanish Broadcasting System.
It was during his tenure in Los Angeles that Pio connected with respected radio consultant Bill Tanner, who has been with Beasley and Power 96 since 1986. Says Pio, "Bill and I met in 1992 when I was with WXDJ, but we started working together at KLVE in L.A. and we were a strong and successful team. I'm honored to be re-connecting with him back in South Florida. I was raised on Power 96, it has been my goal to lead this station's programming ever since I became a Program Director in 1993."
Tanner comments, "Not only is Pio one of the best PD's I've ever known, he's also one of the best people." VP/Market Manager Joe Bell adds, "Pio Ferro is a Miami guy whose entire career has been preparing him for a return to his hometown to lead Power 96 to new heights."
"For the past few weeks," says Pio, "I've been waking up in the middle of the night excited about this opportunity and I'm beyond thrilled that the time has finally arrived to bring my wife, Yanet, and our four children back home to Miami and Power 96."
About Beasley Broadcast Miami
In the Miami market, Beasley Broadcast owns Power 96 WPOW-FM, 99.9 KISS Country WKIS-FM, and Sports Radio 560 WQAM-AM,
all of which broadcast with HD Radio™ technology available to those with access to an HD Radio receiver. Additionally, the Company owns WWNN 1470 AM, WSBR 740 AM and WHSR 980 AM serving West Palm Beach and Boca Raton. For more information, please visit www.bbgi.com. For more information on Power 96 WPOW, visit www.power96.com