Release Date: 6/14/2012 NBA TV's The Dream Team presented by Right Guard Delivers
Network's Most-Viewed Telecast EverRecord-Setting
Year for NBA TV ContinuesNBA TV's
critically-acclaimed premiere of The Dream Team presented by
Right Guard averaged 847,000 total viewers to become the
network's most-viewed telecast of all-time. NBA TV's original
production of the documentary, which aired last night,
continued the network's record-setting 2011-12 NBA season which
has also included:
NBA TV's most-viewed regular season ever with an average of
335,000 total viewers (up 32 percent vs. last season) over
the network's 96-game schedule.
The most-viewed regular-season game in NBA TV history - on
January 14, the Los Angeles Lakers vs. Clippers averaged
756,000 total viewers to become the network's most-viewed
The network's highest-rated NBA Playoff telecast - Boston
vs. Atlanta, Game 2, with a 0.6 U.S. HH rating.
Growth across all key demos - NBA TV averages the youngest
median age (35.4) of any sports network. During the 2011-12
NBA season, the network's key demos were all up double
digits including a 43 percent increase among Adults 18-34
and a 39 percent improvement among Men 18-34.
Double-digit increases in prime-time viewing - NBA TV has
averaged 150,000 total viewers in prime time, up 22 percent
compared broadcast calendar year to date.
The 90-minute documentary celebrates the 20th anniversary of
USA Basketball's iconic Gold Medal team with never-before-seen
footage and untold stories of the most dominant team ever
assembled. Narrated by Ed Burns, the film features recent
interviews with all 12 members including Michael Jordan, Magic
Johnson, Larry Bird, and Charles Barkley.
NBA Digital is the NBA's extensive cross-platform portfolio
of digital assets jointly managed by the NBA and Turner Sports.
This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS,
NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and
Source: Nielsen Media Research, based on Live + SD data
stream. NBA TV historical comparison includes all programming
since the network was measured (09/27/2010 through
06/13/2012).Year to-date: 12/26/11-6/10/12 vs. 12/27/10-6/5/11.
Total Day, M-Sun 6A-6A. Prime, M-Sat 8-11P, Sun 7-11P. 2012 NBA
Draft Combine (6/9-10/12) vs. 2011 NBA Pre-Draft Camp
(5/19-20/11). Playoff Playback: 2012 (4/28/12-6/10/12, 12P-6P)
vs. 2011 (4/16/11-5/29/11, 10-7P).