06/14/2012 | Press release

NBA TV’s The Dream Team presented by Right Guard Delivers Network’s Most-Viewed Telecast Ever - 14 June 2012

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Release Date: 6/14/2012
NBA TV's The Dream Team presented by Right Guard Delivers Network's Most-Viewed Telecast EverRecord-Setting Year for NBA TV ContinuesNBA TV's critically-acclaimed premiere of The Dream Team presented by Right Guard averaged 847,000 total viewers to become the network's most-viewed telecast of all-time. NBA TV's original production of the documentary, which aired last night, continued the network's record-setting 2011-12 NBA season which has also included:

• NBA TV's most-viewed regular season ever with an average of 335,000 total viewers (up 32 percent vs. last season) over the network's 96-game schedule.
• The most-viewed regular-season game in NBA TV history - on January 14, the Los Angeles Lakers vs. Clippers averaged 756,000 total viewers to become the network's most-viewed regular-season telecast.
• The network's highest-rated NBA Playoff telecast - Boston vs. Atlanta, Game 2, with a 0.6 U.S. HH rating.
• Growth across all key demos - NBA TV averages the youngest median age (35.4) of any sports network. During the 2011-12 NBA season, the network's key demos were all up double digits including a 43 percent increase among Adults 18-34 and a 39 percent improvement among Men 18-34.
• Double-digit increases in prime-time viewing - NBA TV has averaged 150,000 total viewers in prime time, up 22 percent compared broadcast calendar year to date.

The 90-minute documentary celebrates the 20th anniversary of USA Basketball's iconic Gold Medal team with never-before-seen footage and untold stories of the most dominant team ever assembled. Narrated by Ed Burns, the film features recent interviews with all 12 members including Michael Jordan, Magic Johnson, Larry Bird, and Charles Barkley.

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.

Source: Nielsen Media Research, based on Live + SD data stream. NBA TV historical comparison includes all programming since the network was measured (09/27/2010 through 06/13/2012).Year to-date: 12/26/11-6/10/12 vs. 12/27/10-6/5/11. Total Day, M-Sun 6A-6A. Prime, M-Sat 8-11P, Sun 7-11P. 2012 NBA Draft Combine (6/9-10/12) vs. 2011 NBA Pre-Draft Camp (5/19-20/11). Playoff Playback: 2012 (4/28/12-6/10/12, 12P-6P) vs. 2011 (4/16/11-5/29/11, 10-7P).

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Contact:
Nate Smeltz, Turner Sports, 404-827-4786, nate.smeltz@turner.com
Mike Wade, NBA, 212-407-8690, mwade@nba.com

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