National Research Corporation hosts healthcare Market Insights Summit in Las Vegas
Healthcare marketers convene at Summit in February to share and explore market research and best practices.
Las Vegas, January 15, 2013 - National Research Corporation is pleased to host its second annual Market Insights Summit, February 26-28, at the Las Vegas Marriott in Las Vegas, Nevada. This event will offer attendees an opportunity to engage with peers and learn how market research provides a competitive advantage in the healthcare profession. Speakers will share best practices related to healthcare consumer trends, brand equity, and more.
The Market Insights products from National Research comprise the nation's largest online healthcare survey, polling 270,000 consumers annually in over 250 markets. Summit attendees will include research experts, power users, and beginners, all linked together by their ability to use the Market Insight products. This varied group will share success stories, ideas, and aspirations on how syndicated consumer data has produced proven strategic results and made significant strides in the branding of hospitals, health systems, and healthcare organizations.
Ryan Donohue, Director of Program Development at National Research and opening presenter at the Summit, said that now, more than ever, marketers are looking at numbers to make evidence-based decisions when constructing their organization's overall marketing strategy.
"Given drastic changes to how hospitals and health systems must do business, marketing professionals will feel more pressure than ever to reach and influence their consumer audiences. When they do, they'll need to quantify that effectiveness to the c-suite and it's impossible to do this without the benchmarking research provides," said Donohue.
Attendees will hear from industry speakers who will dive into topics, including consumer behaviors, future trends, Accountable Care Organizations, perception analytics, and brand strategy. They will leave with a broader perspective of how consumer research can help inform their market strategy.
For more information on the Market Insights Summit and to register, visit nationalresearch.com/2013Summit.
About National Research Corporation
For more than 30 years, National Corporation (NASDAQ: NRCI) has been at the forefront of patient-centered care. Today's the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.
Recognized by Modern Healthcare as one of the largest patient satisfaction firms in the U.S., National Research is dedicated to representing the true voice of patients and other healthcare stakeholders. This integration of cross-continuum metrics and analytics uncovers insights for effective performance improvement, quality measurement, care transitions, and many other factors that impact population health management.