Backus Chairman Will Lead the Operation of SABMiller in
24 October 2012
• He will remain Chairman and Board Member
of Backus until December 31st, 2012
• He will take on his new responsibilities starting
January 07th, 2013
• It will be announced soon who will succeed as
Chairman of Backus
Lima, October 22nd, 2012.- After 10 months of achievements
in Peru, Mauricio Leyva Arboleda, Chairman of Unión de
Cervecerías Peruanas Backus and Johnston S.A.A., will move
away from the company to become the Managing Director of
SABMiller in South Africa. For that reason, Mauricio Leyva
will remain Chairman and Board Member of Backus until
December 31st, 2012.
Prior to joining Backus in January 2012, Mauricio Leyva was
Chairman of Cervecería Hondureña after being Vice Chairman
of Marketing of Bavaria in Colombia. He was also Vice
Chairman of Marketing, Operations and Sales of Avianca,
Vice Chairman of Marketing and Sales of Comcel S.A. and
consultant of McKinsey in Germany. He studied Business
Administration at Los Andes University and has an M.A. in
International Management by the Université de Nancy,
Under his leadership, Backus has obtained successful
financial results, growth of sales volume and market share,
managing to increase the market share of the company by 2%,
from 92% in September of 2011 to 94% in September 2012.
Also under his management, a new business model of the
company was implemented that integrates the sales,
telesales and distribution processes, with the objective of
being closer to clients and consumers, ensuring better
market execution, directed by the brands and ensuring the
growth and sustainability of the business.
In 2012, Backus has been awarded with important prizes like
the Socially Responsible Company award and an award given
to the Top 10 Most Admired Companies in Peru, which is
chosen by the country's top business leaders.
Backus will announce the appointment of the new Chairman
Union of Peruvian Breweries and Johnston is the brewing
industry leader in Peru, with five decentralised production
plants in Lima, Arequipa, Cusco, Motupe and Pucallpa. It
has a portfolio of well-segmented national and
international brands, that want to satisfy consumers in
more than 142,000 selling points throughout the country.
During 2011, Backus registered net sales of S/. 3,005.5
million, contributed to the Treasury with S/. 2,224 million
and gave direct jobs to more than 7,000 people and indirect
to more than 220,000 people.
Backus works with a focus in sustainable development, with
the goal of generating shared value with the people that
are part of its value chain and the communities in which it
operates. That is why all its initiatives and projects want
to generate social inclusion and strategic alliances to
favour the efforts and achieve a greater impact in
economic, social and environmental terms for the society as
For more information, contact:
Comunicaciones Externas Backus - 311-3000
Llorente y Cuenca - 222-9491
This SABMiller subsidiary news release has been
translated from its local market language to English
language for publication on www.sabmiller.com. We have
attempted to provide an accurate translation of the
original material but due to the difficulties of
translation slight differences may exist.
Note, the news release was first published in its local
market on 22nd October 2012. .