Technology leader Sirona demonstrates innovative capacity

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Technology leader Sirona demonstrates innovative capacity From a small intra-oral scanner to devices rounding off entire product families and the most economical camera available for digital impressions, at IDS 2013 Sirona presents a barrage of innovations to improve workflows in dental practices and laboratories.03/12/2013

Bensheim/Salzburg, 12.03.2013. As a leading innovator in the dental industry, Sirona always thinks one step ahead. The compa-ny works constantly to develop and enhance products and ser-vices. At IDS 2013, Sirona is presenting a number of innovations. Each featured product is thoughtfully designed to give dentists and dental technicians a serious competitive edge through improved work processes, extended range of services, as well as time and money savings.

Digital impressions for every practice

"One particularly important topic, not just for Sirona but for dentis-try in general, is digital impression taking - this is the basis for simple, fast, clinically and hygienically optimized digital workflows between the dental practice and the laboratory," explains Dr. Jür-gen Serafin, Vice President for Corporate Marketing at Sirona. To achieve this, Sirona is presenting not only CEREC, with its two cameras (CEREC Omnicam and CEREC Bluecam), but also the budget-friendly APOLLO DI. Operating APOLLO DI is intuitive thanks to the small, lightweight camera and touchscreen with mul-ti-touch controls. Combined with the tried-and-true Sirona Connect workflow and a low price point with no subsequent licensing costs or fees, APOLLO DI is the most economical digital impression sys-tem on the dental market.

For dentists interested in moving from a digital impressions-only practice to milling restorations chairside, the two CEREC cameras and three CEREC milling units are available in three different packages: Classic, Advanced and Premium. While the Classic package (MC + CEREC AC with Bluecam) is ideal for dentists who wish to specialize in fully anatomically correct single-tooth restora-tions, the Advanced package (MC X + CEREC AC with Omnicam) is aimed at those who also wish to produce bridges up to 40 milli-meters in length, abutments, and CEREC Guide drilling templates and make powder-free color scans. The CEREC Premium pack-age (MC XL Premium + CEREC AC with Omnicam) provides the whole range of materials and inLab applications and is thus suited to chairside practices with their own laboratories.

Improve workflow and save time

A number of innovations that Sirona is presenting at IDS 2013 save users time and improve the treatment workflow - for example the Virtual articulator in the new CEREC and inLab software ver-sion 4.2. Virtual articulator simulates the patient's jaw movements, allowing users to find both the static and dynamic contact points. When required, the restoration can be adjusted during the design process to improve occlusal precision and reduce the need for reworking. TENEO, Sirona's innovative benchmark, stands out for its integrated workflows - the ApexLocator, a built-in endodontic treatment function, can now be displayed on the SIVISION moni-tor. ApexLocator automatically sets the headrest position and stores the individual patient settings so they can be retrieved at the next appointment. For users who prefer the OTP concept, the new SINIUS TS treatment unit improves the workflow by allowing the dentist's instrument holder and tray to be positioned ideally. The new inEos X5 extra-oral scanner is equally flexible. It is used by dental technicians to scan impressions and models of all or part of the jaw - automatically or manually. With versatility, accuracy and speed, combined withan autofocus function and wide scanning field, the inEos X5 reliably covers every digitalization need in the dental laboratory.

Maximum treatment safety

High image quality is important for the reliable assessment of all radiological indications. This is why HD image quality is now avail-able for the entire Sirona X-ray product family. With special sen-sors, such as HiDef combined with the ASTRA software algorithm, panoramic X-ray devices now have improved contrast-to-noise ratios. The new GALILEOS Comfort Plus has a standard resolution of 250 μm and an HD mode with more shots per cycle to provide greater precision of detail. The new, incredibly quiet T1-T3 highspeed handpiece generation also increases treatment safety in each class (Premium, Comfort and Economy). With high power and controlled speed, all of the handpieces produce excellent preparation results.

The power of innovation, made in Germany

All of these innovations and more presented by Sirona at IDS 2013 are produced through direct dialogue with end-users. The products are developed by 270 scientists and engineers and produced by some 1,000 staff members in Bensheim. The result is a barrage of innovations, with a total of 25 new hardware and software products for dentists and dental technicians. It is this deep-seated innova-tive capacity that makes Sirona a global market leader trusted by thousands of practices and laboratories around the world.

Sirona's stand at the IDS: Hall 10.2, aisle N/O/P, stand 10.

For further information please contact:

Sirona Dental GmbH
Sirona Straße 1
A-5071 Wals bei Salzburg
Austria
P +43 (0) 662 / 2450-0
F +43 662 2450-109590
contact@sirona.com
www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology and innovation leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.