LinkedIn and TNS announce the release of their collaborative research articles on talent brand ambassadorship. LinkedIn utilized its extensive expertise in social networking and talent recruiting, while TNS delved into its Global Normative Database for statistical data and research analysis. Together, the two organizations will be hosting a webcast to help other organizations leverage this information to build their professional talent brand.
CHICAGO, IL. - LinkedIn, the world's largest professional network with more than 200 million members, and TNS Employee Insights, a global research and consulting firm, today released two joint articles on the impact brand ambassadors have on corporate images. With the rise of social media and mobile technology, it takes more efforts for companies to control the brand image in the public's eye. Recent research by TNS and LinkedIn shows that proper training and increasing the engagement of employees can increase talent brand ambassadorship.
According to a global TNS study of 16,910 employees, less than half of employees asked about their previous employment understand the behaviors required to deliver the brand promise. As a result, the most rampant challenge for branding is properly educating employees on what a brand is, and more importantly, what their company's brand is. On Tuesday, Jan. 29, LinkedIn and TNS will host a 45-minute webcast titled, "4 Essential Tips to Convert Your Employees to Talent Brand Ambassadors." The presenters will discuss employee engagement and brand ambassadorship, and how it relates to talent recruiting, and provide four steps to drive talent brand through employee brand ambassadors.
"Potential business partners, clients and customers are turning to social networks to learn about brands," says Mike Schroeder, CEO of TNS Employee Insights. "A company's brand reputation, whether employer or corporate, is a direct reflection of the culture and values of a company. The best way to increase awareness is through your employees."
For detailed information on the webcast, please register at: http://talent.linkedin.com/node/69397 or visit the LinkedIn and TNS Employee Insights Blog to learn more about the collaborative study and to download the full research article.
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 187 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenues coming from its talent solutions, marketing solutions and premium subscriptions businesses. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
About TNS Employee Insights TNS Employee Insights is a global leader in research, consulting and technology. TNS leads its clients to higher performance and growth through employee engagement, brand and customer experience. Each year, TNS aims to survey millions of employees and customers in 120 countries worldwide.