Luxury Retailer to Use Oracle Retail Solutions to Innovate and Extend Its "Online to Offline" Customer Experience
ORACLE INDUSTRY CONNECT, BOSTON - March 25, 2014
Providing customers with a consistent, relevant experience, no matter where they shop, requires integrated and flexible retail planning, suppy chain and operations centered around the customer and their preferences. By implementing a comprehensive suite of Oracle Retail solutions, luxury retailer, Neiman Marcus Group, expects to optimize its online and offline operations to support international expansion and to provide a superior commerce anywhere experience for its global customers.
Neiman Marcus Group has selected a broad suite of Oracle Retail solutions to strengthen its business by aligning operations with customer expectations and gaining actionable insight to deliver a superior customer experience in stores, online and via call centers.
Neiman Marcus Group expects a return on investment with its deployment of integrated Oracle Retail solutions, which will supplant the retailer's existing disparate and manual planning and merchandising systems.
Building on the successful implementations of Oracle Commerce and the Oracle E-Business Suite, Neiman Marcus Group recognizes the need to optimize operations to deliver on its brand promise to provide a seamless commerce anywhere experience.
To help ensure its technology investment will continue to deliver optimal results, Neiman Marcus Group took advantage of the Oracle Insight process, which helped them discover multiple paths to maximize their ROI.
"Customers love to shop Neiman Marcus from anywhere in the world, in stores and via ecommerce or with our call center representatives, and we will continue to improve our ability to get the right items to them conveniently and with a full service model. Taking advantage of better analytics, information and processes enables us to serve customers better while improving margins in support of our offline to online global intiative," said Karen Katz, CEO, Neiman Marcus Group.
"Working with Oracle, Neiman Marcus can drive transformation across its business to deliver the distinctive merchandise selection and customer experience it is known for around the globe, regardless of where and how its customers choose to shop," Mark Hurd, president, Oracle.
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About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at http://www.oracle.com/goto/retail.
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