Calling all color lovers: vote for your favorite
Sherwin-Williams color for the chance to win an in-home
color consultation with HGTV® star and designer David
CLEVELAND - August 7, 2013 - The role of color in our lives
has evolved throughout history. As times and styles have
changed, one thing remains steadfast: Americans are in love
with color when it comes to their homes. Whether expressing
passion with vibrant reds, keeping cool with subtle blues,
or revving up rooms with energetic oranges, color extends
beyond a design element to a personal expression of our
emotions and values.
Sherwin-Williams is celebrating more than 14 decades by
inviting consumers to vote for the paint color they love
most for the opportunity to win an in-home color
consultation with famed HGTV designer David Bromstad, along
with other prizes.
"Anniversaries celebrate everlasting love, and at
Sherwin-Williams, that means celebrating the love of color.
We're inviting Americans to tell us what iconic paint color
they've enjoyed the most for the chance to win and gain
color inspiration for their next project," said Jackie
Jordan, director of color marketing, Sherwin-Williams.
Here are some of the company's most storied paint colors
over 14 decades, their origins and what they tell us about
Real Red - The expression "Paint the town red" originated
in the American West by wild partying cowboys in the
1880s, around the time Sherwin-Williams began making
paint. Today, Real Red paint helps showcase our passions
and zest for life.
Pink Flamingo - One in four U.S. homes from 1936 to 1966
had the color pink in the bathroom, helping homeowners
express their post-World War II exuberance. Today, pink
is enjoying a comeback as a retro color in homes.
Daisy - With its stimulating effect on the mind, this
bright yellow originated from the Old English expression
"day's eye" for the way the flower opens at dawn. Many
people have used Daisy yellow paint in a child's room,
given its cheerful, energetic vibe.
Escapade Gold - Gold became a popular interior paint
color in Depression-era homes to add a feeling of
richness despite difficult times. Today, gold is often
used in home décor to bring out the beauty of popular
animal prints used.
Mandarin - The color gained its name from the bright
orange robes worn by mandarins, public officials of
China. Used in a room, this shade continues to quicken
the pulse and excite the eye.
Electric Lime - Christopher Columbus is said to have
introduced limes to America. Today, Electric Lime can
infuse a funky and fun energy to a kitchen or accent wall
in a teen's room.
Blue Sky - Sky-blue porch ceilings were a Southern
tradition in the mid-19th century to scare away evil
spirits. Today, this beautiful blue shade brings up
calmer connotations as the color of peace, loyalty and
trust, and is perfect for making small spaces look
Orchid - The delicate orchid flower was associated with
luxury in the Victorian era as a symbol of rare and
fragile beauty. In today's homes, the Orchid paint color
is often chosen for its part Art Deco, part 1980s-mod
look, providing a refreshed choice for interiors.
Roycroft Bottle Green - The Roycroft name came from
Samuel and Thomas Roycroft, who printed beautiful books
in 17th-century London. A popular house trim in the 1930s
and 1940s, today this moody green contrasts well with
fine wood furniture.
Teal Stencil - Heavily used in the 1950s and 1960s, teal
is part warm and part cool. In today's home décor, Teal
Stencil paint is a relaxing choice for bedrooms or
nurseries and is often used to refresh the look of
antique wood furnishings.
Roycroft Adobe - The color evokes adobe clay, which was
used in construction in the Southwest for centuries. This
exceptionally earthy tone can lend an appetizing touch to
dining areas or cozy up a den or home office.
Kilim Beige - Neutral colors like beige were the rage in
the 1920s. Kilim remains one of the best-selling
Sherwin-Williams colors of all time, adding subtle warmth
to larger open spaces, trims and ceilings.
From August 7 to 19, consumers can visit swloveforcolor.com to vote
for their favorite color, which enters them into the
Sherwin-Williams sweepstakes*. A random drawing will choose
16 winners. The first-prize winner will receive a free home
color consultation from HGTV® design star David Bromstad
and a $500 Sherwin-Williams gift card. Ten second-prize
winners will receive $100 gift cards, and five third-prize
winners will receive $50 gift cards. In addition, from
August 16 to 19, Sherwin-Williams stores will offer 35
percent off paints and stains, and 15 percent off painting
The winning color will be revealed the week of August 20,
and the winners will be contacted the week of August 26.
*NO PURCHASE NECESSARY. Open to legal residents of the
contiguous 48 United States and D.C., 18 years of older. To
enter and for official rules, visit swloveforcolor.com.
For nearly 150 years, Sherwin-Williams has been an industry
leader in the development of technologically advanced paint
and coatings. As the nation's largest specialty retailer of
paint and painting supplies, Sherwin-Williams is dedicated
to supporting both do-it-yourselfers and painting
professionals with exceptional products, resources to make
confident color selections and expert, personalized service
that's focused on unique project needs. Sherwin-Williams
was ranked "Highest in Customer Satisfaction Among Paint
Retailers" by the J.D. Power & Associates 2013 Paint
Satisfaction Study℠. Sherwin-Williams products can only be
found at its more than 3,500 neighborhood stores across
North America. For more information, visit sherwin-williams.com.
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