UMG's leader music merchandising company Bravado has just acquired the worldwide apparel rights for Bob Marley through a strategic investment in the Marley family's apparel and accessories company, Zion Rootswear.
According to Tom Bennett, Chief Executive Officer of Bravado, this deal is "a transformative moment for both Bravado and Zion Rootswear (…) This is one of the largest investments that Bravado has ever made and Bob Marley is an iconic artist who has an extraordinary potential for growth in this area.Inour world, one of the biggest properties out there - one of the best sellers historically, over the last 10 years - has been Bob Marley".
Recently, Forbes Magazine has pointed out that Bob Marley's songs and merchandise sales rank him alongside other late musical greats including Michael Jackson and Elvis Presley.
As evidence of Bob Marley's sustained popularity, Rihanna, Bruno Mars and Sting joined Marley's sons Ziggy and Damian to pay tribute to the reggae artist in a performance during the latest 2013 Grammy Awards.
Bob Marley died some 30 years ago but his spirit is still alive and his influence continues to resonate among generations of fans!