Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group - Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP's tenthavenue. It is a move designed to bring Forward's strengths as a multi-channel content agency together with tenthavenue's range of marketing, content, performance and outdoor skills.
tenthavenue launched in New York in 2011 and incorporates three other operating companies: Spafax, tenthavenue's existing multi-channel content company and sales network, Kinetic, the out-of-home specialist, and mobile marketing agency, Joule. Collectively tenthavenue has 56 offices across 24 countries worldwide.
Forward, which was established 26 years ago and became part of the WPP group in 2001, announced the opening of its first international office in China in June last year.
Simon Hobbs, CEO of Forward said: "We are really excited about the potential for this new relationship. Forward's skills sit really well with tenthavenue's, and we believe that Joule's mobile offering and Kinetic's outdoor specialism, combined and aligned with our content offering, will be very attractive to clients. Combining our strengths with Spafax to offer expertise across Retail; Luxury; Travel and other sectors, in an increasing global network, makes absolute sense and we're looking forward to working together on even stronger programmes of work for clients across multiple sectors in 2013. "
Rupert Day, CEO of tenthavenue said: "Forward, with its offices in the UK and China, builds on tenthavenue's capability to deliver relevant Content aligned with specific client objectives across different environments".