Mattersight Announces Brett Theisen as Vice President of Strategic Business Development and MainTrax as a New Business Solutions Partner
CHICAGO, IL -- (MARKETWIRE) -- 03/04/13 -- Mattersight Corporation (NASDAQ: MATR), a leading provider of enterprise analytics, today announced that Brett Theisen has joined the company as Vice President of Strategic Business Development. Mr. Theisen will be responsible for developing a partner sales channel for Mattersight's Predictive Behavioral Routing solution along with other non-call center applications, such as the recently-announced joint development to use Mattersight's algorithms for hiring analytics.
Mr. Theisen brings more than 15 years of sales and leadership experience in the telecommunications and software industries. Prior to joining Mattersight, he was Vice President of Global Sales at Calabrio, a rapidly growing Workforce Optimization company. Mr. Theisen was responsible for building a channel sales organization that grew revenue by 156% percent over the last 3 years. Previously in his career, he served as vice president of sales at Gelco Information Network, a leading Software as a Service (SaaS) business, which was acquired by Concur. At Gelco, Theisen was instrumental in managing an international sales force that grew revenue from $18 million to $45 million during his tenure. Mr. Theisen holds an MBA from Regis University and a Bachelor of Business Administration from the University of Wisconsin-Madison. "We are very pleased that Brett has joined Mattersight. Brett's experience in developing effective channel partners is an excellent fit for Mattersight and we believe it will have a significant impact on our ability to promote the value and potential of our Predictive Behavioral Routing solution," said Kelly Conway, CEO of Mattersight.
In addition, Mattersight announced that it has engaged MainTrax, LLC as a business solutions partner for its Predictive Behavioral Routing application. MainTrax is a speech analytics professional services and consulting firm that has deep relationships with a number of large cable companies. Scott Bakken, CEO of MainTrax stated, "Mattersight offers a Predictive Behavioral Routing solution that is completely unique and unprecedented in the industry. Analyzing interactions to help predict communication preferences, along with both personal and behavior characteristics, is a solution that is in hot demand in contact centers today."
Mattersight is a leader in enterprise analytics focused on customer and employee interactions and behaviors. Mattersight's Behavioral Analytics service captures and analyzes customer and employee interactions, employee desktop data and other contextual information to improve operational performance and predict future customer and employee outcomes. Mattersight's analytics are based on millions of proprietary algorithms and the application of unique behavioral models. The company's SaaS+ delivery model combines analytics in the cloud with deep customer partnerships to drive significant business value. Mattersight's applications are used by leading companies in Healthcare, Insurance, Financial Services, Telecommunications, Cable, Utilities and Government. See What Matters™ by visiting www.Mattersight.com.
Scott Bakken, founder and president of MainTrax, is a highly-respected independent voice in the speech analytics industry. For six years, his company has provided vendors, resellers and end-users with a wide range of professional services that allow clients to use their existing software to capture business intelligence and gain actionable insights. MainTrax clients and partners benefit from Bakken's 20+ years of business acumen developed throughout a successful entrepreneurial career rooted in direct marketing and response tracking. Without allegiance to any one solution or provider, his unbiased, third-party perspective is well regarded. 2007 Ernst & Young Entrepreneur of the Year Finalist.