Deluxe Corp. Issues Media Advisory for Thursday, Nov.
Interactive Webinar for Small Business Owners Provides
Valuable Tips for Maximizing Holiday Sales
Deluxe Corporation (NYSE: DLX):
WHAT: According to a new
survey, more than three-quarters of
Americans plan to shop for gifts online this holiday
season, making it imperative for small businesses to be
effective online and in-store to maximize holiday profits.
Small businesses and boutique stores need to get found
quickly online and differentiate themselves and their
products in order to compete with online giants and large
Gene Marks, author, small business owner and columnist
who writes for The New York Times, Forbes, Inc., Magazine and
Fox Business, presents "Three Critical Things Small Business
Owners Should Do to Ensure a Profitable 2012 Holiday Sales
Season." Topics will include how to compete for online sales
by using search engine optimization and mobile to reach
customers more effectively. The webinar also will address how
personalization and customization techniques can make small
business owners' product offerings stand out.
The webinar will be co-hosted by Andrew Patricio, founder of
BizLaunch, a trusted information source for small
business owners. Patricio has more than 25 years of
entrepreneurial experience. He has started seven businesses
and authored two books on small business topics.