MADISON, Wis. - October 23, 2012 - Sonic Foundry, Inc.
(NASDAQ: SOFO), the trusted market leader for video
management and academic, enterprise and event webcasting,
today announced that Gartner, the world's leading
information technology research and advisory company, has
named Sonic Foundry a sample vendor in five Gartner Hype
Cycles for 2012, including Content Management, Big Data,
Networking & Communications, Education and Contact Center
Sonic Foundry has been recognized for video content
management and delivery (VCMD) specifically in the
technology areas of Content Management, Networking &
Communication, and Contact Center Infrastructure. VCMD
encompasses software, hardware and Software as a Service
(SaaS) offerings intended to manage and facilitate the
delivery of video online in an on-demand and possibly live
fashion. Sonic Foundry is also a sample vendor for video
search, the ability to search within a collection of
videos, in the area of Big Data.
"Video has value in its ability to transcend language and
skills, and it narrows the gap between novice and expert
for visually complex tasks. Gartner sees growing interest
in VCMD from organizations seeking to unify their video
strategies for live and on-demand one-to-any capabilities,"
reported Whit Andrews, Gartner research analyst in the Hype
Cycle for Content Management, 2012. According to Andrews in
the Hype Cycle for Big Data, 2012, "making video easier to
locate will boost the use of nontextual elements in
training and communications in the enterprise."
In addition to being recognized for VCMD and video search,
Sonic Foundry was also named as a sample vendor for lecture
capture and retrieval tools in education. Lecture capture
tools perform live recordings of a lecture, including voice
and relevant visual material and help students retrieve the
whole lecture or the parts of the lecture relevant to his
or her learning needs.
"Lecture capture and retrieval tools have been shown to
have some positive effect on student grades and retention,
and they promise to be important pedagogical tools,"
reported Marti Harris, Gartner research analyst in the Hype
Cycle for Education, 2012. "The ability to index lectures
and to offer playback of selected passages has proven key
to these positive results."
"Sonic Foundry understands the incredible value in quickly
publishing, retrieving and measuring the impact of
enterprise video. Our powerful Mediasite EX platform excels
at making video as useful as text by managing video and all
its associated metadata to provide users the most
searchable, interactive and valuable content," said Gary
Weis, chief executive officer of Sonic Foundry. "We believe
our inclusion as a sample vendor for VCMD and video search
in Gartner's Hype Cycles reaffirms the importance of our
Mediasite solution across all enterprise sectors."
Gartner's 2012 Hype Cycle Special Report provides
strategists and planners with an assessment of the
maturity, business benefit and future direction of more
than 1,900 technologies, grouped into 92 distinct Hype
Cycles, each giving a snapshot perspective of a key area of
IT or business. Each Hype Cycle report contains an
introduction that highlights hey trends, such as advances
in technological capabilities and changes in the provider
Trusted by educational institutions, corporations and
government entities, the patented Mediasite video content
management and webcasting system quickly and
cost-effectively automates the capture, management,
delivery and search of live and on-demand streaming videos
and rich media.
About the Gartner Hype Cycle
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depicted in our research publications, and does not advise
technology users to select only those vendors with the
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