Teaches nonprofits how to add passionate voices to their cause, get volunteers to engage, and raise funds to support their mission
"Our goal is to educate the nonprofit community on how they can grow their organization and build a community of advocates through social media."
WALTHAM, Mass.--(BUSINESS WIRE)--Social media marketing experts from Constant Contact®, Inc. (NASDAQ: CTCT) and Facebook® will present a free webinar, "Four Steps to Grow Your Nonprofit with Facebook Marketing," on Thursday, September 13, 2012 at 1 PM EDT. Presented by Mark Schmulen, general manager of social media at Constant Contact, and Ryan McGarry, national client partner at Facebook, the interactive webinar will provide nonprofits with steps they can take to build a fan base, engage an audience, and create large-scale word of mouth on Facebook. Register at: http://www.constantcontact.com/facebook-nonprofits.
The one-hour session, which is the second in the series, features:
Four key steps to success on Facebook:
Connect to fans to stay top of mind
Engage fans with quality content to build deeper relationships
Influence the friends of fans to expand marketing reach
Integrate Facebook into daily operations and marketing activities
Specific steps nonprofits can take immediately to kick their social media marketing into high gear and achieve their goals
Real-world examples of how other nonprofits have used social media marketing to improve awareness and increase donations.
"Most nonprofits face two common issues: reactivating their existing members and finding new donors and volunteers. The great news is that Facebook offers nonprofits an easy and affordable way to stay top of mind with existing members and to inspire them to share the organization's message with friends and family," said Schmulen. "Our goal is to educate the nonprofit community on how they can grow their organization and build a community of advocates through social media."
Constant Contact wrote the book on Engagement Marketing™ - the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company's online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.
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