NASCAR® Sprint Cup Driver will Chat with Fans Via Twitter, TweetChat.com and VYou.comFollowing Two Days of Testing at Charlotte Motor Speedway
SOUTHFIELD, Michigan, December 10, 2012.Racing fans can connect live with NASCAR® Sprint Cup driver and Champion® spokesperson Kevin Harvick during the next #ChampionChat session on Thursday, December 13, at 9 p.m. ET via Twitter, TweetChat.com and the VYou.com conversational video site. Harvick, driver of the No. 29 Richard Childress Racing Chevrolet, will have just finished two days of on-track testing at Charlotte (N.C.) Motor Speedway.
Sponsored by Federal-Mogul's (NASDAQ: FDML) iconic Champion brand of spark plugs, wipers and chemical additives, the monthly #ChampionChat series has generated millions of brand impressions and thousands of tweets in 2012. The series also is closing in on 50,000 views via VYou.com.
"This will be a great time to get Kevin's perspective on the 2012 season as well as some of the changes ahead for NASCAR teams in 2013," said Federal-Mogul Brand Strategy Manager Jessica Wynn. "Kevin really enjoys these opportunities to keep in touch with racing fans as well as the millions of consumers who, like the No. 29 team, rely on Champion products."
Harvick will answer questions via Twitter and TweetChat.com from 9 to 9:30 p.m., then switch to the VYou.com video site for an additional 30 minutes of live conversation. To ask a question, simply log on to TweetChat.com or Federal-Mogul's @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet.
The #ChampionChat series is part of an aggressive grassroots campaign that is connecting the latest "Performance Driven(TM)" Champion technologies with millions of consumers, including a new generation of racers and performance enthusiasts. In addition to the live monthly chats with Harvick, Federal-Mogul and the Champion brand also sponsor the popular "Search for a Champion" video contest, through which racing teams from across North America are competing for $125,000 in Champion sponsorships for the 2013 season. Additional information, including racers' video entries, can be found at www.AlwaysaChampion.com.
To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul's convenient www.FMe-cat.com electronic catalog. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world's foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment. The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world's most recognized brands, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, Goetze®, Glyco®, Nüral® and Payen® engine products; MOOG® chassis parts; and Ferodo® and Wagner® brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States.www.federalmogul.com.
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Drew Shippy (330) 688-3500
Jim Burke (248) 354-4530