(Los Angeles, Ca.) Disney Channel and Disney XD Networks executive Nikki Reed has been named Senior Vice President, Programming & Development for The Hub Network, the fastest growing children's cable network, it was announced today by Margaret Loesch, President & CEO of The Hub, to whom she will report. The Hub Network is a joint venture of Discovery Communications and Hasbro, Inc.
Ms. Reed succeeds Donna Ebbs who served as The Hub's first programming chief and helped launch the network in October 2010. Ms. Ebbs has transitioned to a new role as a consultant and an executive producer for The Hub and is responsible for pursuing and developing several new properties and securing unique production opportunities for the network.
"Nikki Reed's background as both a producer and an executive at top-level entertainment companies like Disney, NBC Universal, and Touchstone Television makes her the perfect person to lead our development and programming during this unprecedented time of growth for The Hub," said Ms. Loesch. "Donna Ebbs built an incredible creative team that helped shape The Hub in its first two years on the air. Moving forward, Nikki's experience and creativity is the right blend to lead this team as we grow The Hub into the primary destination for programming that children and their parents watch together."
"The Hub is in a period of tremendous growth as it becomes a leader in the kids and family space," said Ms. Reed. "Our goal is to utilize my relationships with writers, producers and talent to grow The Hub's existing slate of programming and enhance it with more live-action series. I am excited to work with Margaret and The Hub team to carry out the creative vision to make smart, entertaining shows that appeal to both children and their parents."
Ms. Reed is responsible for planning, directing and executing the network's programming strategy, as well as working with Ms. Loesch and the network's senior management team on creative development and overall strategic planning and direction.