Shopper Marketing Expert Colin Stewart of AMG Strategic
Advisors and Shopper Research Expert Ivan Rocabado of
MarketTools Discuss the Path to Purchase in an Era of
What: Presentation of"A Tale of Two
Shoppers", a breakout session at the annual Shopper
Insights in Action conference, presented by MarketTools, Inc., the
leading provider of software and services for market
research and enterprise feedback management.
When: Friday, July 20, 2012, 3:00
to 3:45 p.m.
Where: The Mariott Downtown, Chicago,
Register at https://www.iirusa.com/insights/register.xml?step=start
Colin Stewart,VP Shopper Marketing, AMG Strategic Advisors,
the leading CPG sales and marketing agency in North
Ivan Rocabado, Sr. VP, Research Solutions, MarketTools,
The "hourglass" marketing strategy espoused by consumer
products giant P&G is based on a major shift in the U.S.
shopper profile - away from a shrinking middle class to the
high-end and lower-end demographic extremes. At the
same time, new shopping and communication technologies,
such as mobile, are being eagerly adopted at every income
Join shopper marketing and research experts Colin Stewart
and Ivan Rocabado for a presentation that explores new data
on the two most significant shopper types in the
"hourglass" marketing strategy, including:
High-end and lower-end shoppers' list-making processes
About MarketTools Custom Market Research Software and
MarketTools custom market
researchsolutions give leading brands in consumer
goods, technology, pharmaceuticals, and other verticals the
insights they need to make the best business decisions.
Through the use of advanced respondent engagement
techniques, comprehensive analytic tools, and expert
knowledge of marketing research, MarketTools helps clients
innovate, optimize and execute programs that deliver
high-value business impact. MarketTools custom market
research services are supported by a groundbreaking
Advanced Analytics team and a suite of market research
About MarketTools Inc.
MarketTools is the leading provider of software and
services for market research and customer feedback. The
company is focused on providing leading organizations the
actionable customer insights they need to make better
business decisions that lead to high-value business impact.
As the first company to make online surveys widely
available on the Web, MarketTools continues its
market-leading position by providing the broadest range of
powerful, accurate and integrated customer insight
technologies that empower companies to become the most
customer-centric organizations in their industries.
MarketTools is a privately held company with corporate
headquarters in San Francisco and European headquarters in