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Stora Enso Oyj
Stora Enso Oyj
10/17/2012 | Press release
Recreating cosmetics & luxury packaging with innovative solutions and digital printing
distributed by noodls on 10/17/2012 08:55
Recreating cosmetics & luxury packaging
with innovative solutions and digital printing
Stora Enso leads the way to recreating cosmetics and luxury packaging by showing how board material can be used in an innovative way for packages of cosmetics products. The company was the initiator in a recently completed design contest "Recreate Packaging 2012", arranged for design students at selected universities and art academies around the world. The company also expects digital printing of cosmetics packages to make a breakthrough.
with innovative solutions and digital printing
Stora Enso leads the way to recreating cosmetics and luxury packaging by showing how board material can be used in an innovative way for packages of cosmetics products. The company was the initiator in a recently completed design contest "Recreate Packaging 2012", arranged for design students at selected universities and art academies around the world. The company also expects digital printing of cosmetics packages to make a breakthrough.
A "rethink" attitude about cosmetics packaging is a realistic opportunity, as is shown by the overall high quality of entries in the Recreate Packaging 2012 contest, in which the Inter-national Design Business Management programme (IDBM) of Aalto University of Helsinki, Finland, was Stora Enso's organising partner.
The purpose of the contest was to challenge packaging conventions and increase the use of renewable materials in cosmetics packaging applications. The participants created innovative designs for different categories of cosmetics packaging using Stora Enso's Ensocoat packaging board.
Entries were assessed based on innovative use of the packaging material, aesthetics of the package, market potential of the solution, sustainability of the solution and the functionality of the package.
Winning cosmetics package entries of "Recreate Packaging" can be seen at the Stora Enso stand in Luxe Pack 2012.
Digital printing of packages is coming to cosmetics packaging
Stora Enso is one of the pioneers in digital printing of packages. Research in this field was started in the company already in the mid-1990s with special focus on the substrate compatibility in digital printing. Besides substrate related expertise Stora Enso has developed various application-driven digital solutions.
In 2012, the company launched the second version of Stora Enso Gallop, a digital production line of packages with a Xerox iGen4 printing unit. With the new Gallop, already installed at a few customers, digitally printed package blanks will enter new segments, among them cosmetics packaging.
In 2013, Stora Enso is going to bring a new digital package printing solution to the consumer paperboard packaging market with HP. This will be based on new B2 size coater, Stora Enso Lakka, and the new HP Indigo 30000 digital press, a 750 mm wide sheet-fed press designed specifically to print paperboard packaging. Key advantages of HP Indigo technology are the use of seven colour stations, interchangeable between 4-, 5-, 6- and 7-colour process inks, white ink, special inks and spot inks. It allows accurate reproduction of most of the Pantone gamut and official brand colours. HP Indigo presses also print on metallised boards, which is crucial for packages of premium products, such as luxury beverages and perfumes. First beta units of the Stora Enso Lakka coater with the HP Indigo 30000 are expected to be shipped in 2013.
Stora Enso presentations at Luxe Pack's "Forum Innovation"
Stora Enso will feature two expert sessions in Luxe Pack's "Forum Innovation".
On Wednesday 24 October our topic is "Marketing needs quick actions - how to respond with packaging". In this session, the advantages of digital printing to brand enhancement, its flexibility and related cost and time savings are discussed.
On Thursday 25 October our topic is "Redesigning the future with renewable packaging". In this session we describe new packaging designs and related business models.
We welcome you to visit our Luxe Pack stand (RC 18 in Hall Ravel) on 24-26 October 2012.
We also warmy recommend the sessions of the "Luxe Pack Forum Innovation" (in Hall Atrim) with our experts on 24 October and 25 October, on both days at 15:00 hrs. The programme of the entire "Forum Innovation" is found below:
www.luxepack.com/ressources/pages/PROGRAMME-FORUM-INNOVATION-2012.pdf
Images of cosmetics packages made of Ensocoat can be
downloaded at:
http://bmt.storaenso.com/?cart=79-mglkfkifek&l=EN
For further information:
Mr Yrjö Aho, Sales Director, Cosmetics & Luxury, Stora Enso
Renewable Packaging,
mob. + 41 79 757 01 79
Ms Sari Häkli, Sales Manager, Digital Solutions, Stora Enso
Renewable Packaging
mob. +358 40 5125 897.
www.storaenso.com/recreate (The "Recreate Packaging" website)
www.storaenso.com/digital (The product site of Digital Solutions)
Stora Enso (www.storaenso.com) is the global rethinker of the biomaterials, packaging, paper and wood products industry. We always rethink the old and expand to the new to offer our customers innovative solutions based on renewable materials. Stora Enso employs some 30,000 people worldwide, and our sales in 2011 amounted to EUR 11.0 billion. Stora Enso shares are listed on NASDAQ OMX Helsinki (STEAV, STERV) and Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY) in the International OTCQX over-the-counter market.
Stora Enso Renewable Packaging (see www.storaenso.com/renewablepackaging) is one of Stora Enso's four Business Areas. We produce fibre-based packaging materials and innovative packaging solutions for consumer goods and industrial packaging applications. We operate in every stage of the value chain, from pulp production, material and packaging production to recycling. The Business Area consists of three business units: Consumer Board, Packaging Solutions and Packaging Asia.
