September 17, 2013
OXYGEN MEDIA ANNNOUNCES JENNIFER YOUNG AS VICE PRESIDENT, AD SALES MARKETING
NEW YORK - September 17, 2013 - Oxygen Media (http://www.oxygen.com/) has announced the addition of Jennifer Young to the position of Vice President, Ad Sales Marketing. In this role, Young will lead the development of strategic and innovative multiplatform sponsorship initiatives, helping to maximize Oxygen's opportunities with advertisers. She will continue to develop and grow Oxygen's "Live Out Loud" brand on the sales side, in addition to overseeing the network's upfront strategy in the client and agency marketplace. Based in New York, Young will report to Puja Vohra, Senior Vice President, Marketing.
"Jennifer has a strong background in building custom integrated strategies for advertisers," said Vohra. "The insight she's gained from her diverse experience will prove to be an asset to Oxygen as we continue our effort to successfully position the network in the ad sales space."
Prior to joining Oxygen, Young was Vice President, Strategic and Integrated Marketing for CBS Local Media in New York where she created custom, multi-platform solutions for advertisers across the CBS Local Media division including TV, Digital, Radio and Out of Home platforms. Additionally, Young developed agency and client relationships to drive awareness and consumption of CBS Local Media properties.
Previously, Young was Director of Ad Sales Partnerships for Lifetime Television where she oversaw the development and implementation of integrated marketing strategies for advertisers across all Lifetime media platforms. She worked for L'Oreal USA as Marketing Director developing strategies to drive sales and awareness of L'Oreal's professional haircare lines. Young was the Brand Director for Hit Entertainment where she lead all aspects of brand management for leading kids' entertainment properties, including the development and execution of all consumer and trade advertising, promotional partnerships, grassroots and non-traditional marketing efforts.
Young began her career as a Marketing Assistant for Nickelodeon and grew her experience within the marketing department with increasing levels of responsibility, ultimately becoming the network's Senior Director, Marketing - Consumer Products. In that role she led the development and execution of brand strategies, network synergy strategies, and integrated marketing plans for multiple Nickelodeon consumer products lines, generating over one billion dollars at retail annually.