Coverage is noodls' main asset. We want to be the standard connector between organizations and their audiences, with or without media intermediation, to bridge the big gap in the news production and distribution cycle.
A major dysfunction
Essentially 1,000,000 organizations in the world have an open communication channel with the media and their final audiences. More than 100,000 press releases are issued every day by PR professionals.
Unfortunately, this huge communication effort is far from having the expected return.
Less than 4.5% of the press releases are consistently aggregated through expensive distribution networks.
All the rest is dispersed in a highly fragmented landscape, where no one is guaranteed to receive relevant information and everyone is afflicted by legal spam generated by PR professionals in their effort to reach the broadest audience possible.
noodls' coverage is the answer
noodls wants to fix this major dysfunction of the news production cycle by aggregating all the official information of the world in real-time.
With more than 15,700 press releases, corporate news and company announcements released every day by leading organizations across countries and markets, noodls already is the biggest and most reliable source for official information available in the market.
And thanks to its unique business model, noodls is the only provider that is able to achieve the ambitious goal of full coverage (see chart below).
Today noodls already aggregates more than the sum of all news releases distributed in the world by the leading newswires.
Daily news release distribution chart*
paid distribution network: 4,500
through noodls: 15,764
total produced: 100,000
* figures obtained through noodls' direct benchmarking